Reality Club

Reality Club — pop artist from ID.

Reality Club, an indie-rock band with a bold attitude and infectious hooks, has been making waves since its formation in late 2016. Hailing from Jakarta, the…

Influence: 54.86% Fanbase: 35.82% Trending: 64.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 14.87% • Very Strong

As of 2025-09-09

681,248

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:34 UTC

Genres

poppopindonesian popindonesian indiespiritualschristian

Biography

Reality Club, an indie-rock band with a bold attitude and infectious hooks, has been making waves since its formation in late 2016. Hailing from Jakarta, the band, comprising Era Patigo, Faiz Novascotia Saripudin, Fathia Izzati, and Nugi Wicaksono, has garnered acclaim, including winning the AMI (Anugerah Musik Indonesia) awards for Best Alternative Album and Best Alternative Group in 2023. They have expanded their reach beyond Indonesia, performing in various countries across Asia and completing a successful Online World Tour, showcasing their dynamic sound to a global audience.

In late 2023, Reality Club concluded their "Reality Club Presents... the Asia Tour," which included performances in several Asian countries and a spectacular solo concert in Jakarta. The concert, featuring a semi-theatrical concept with dancers, a choir, and an orchestra, attracted over 1,300 attendees and marked a significant milestone for the band. With their captivating live shows and innovative approach to music, Reality Club continues to leave a lasting impression on audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Reality Club resonates with 18-24 & 25-34 audiences and sustains presence in INDONESIA, MALAYSIA, UNITED STATES. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 30,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Garuda Indonesia, Fujifilm, Dota 2 maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reality Club score 2.43% — Strong bucket.

Brand: Garuda IndonesiaBrand: FujifilmBrand: Dota 2

Followers:681,248

Engagements:16,554

Rate:2.4%

Posts:988

Avg Likes:16,204

Avg Comments:131

Avg Views:37,012

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 681,248 · Engagements 16,554 · Rate 2.4% Posts 988 · Views 37,012 · Avg Likes 16,204 · Avg Comments 131 · Avg Views 37,012	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 12% 35-44: 1%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	INDONESIA (94%) MALAYSIA (1%) UNITED STATES (1%) MYANMAR (BURMA) (1%) PHILIPPINES (1%)	Top regions: INDONESIA (94%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 10,756 avg likes/post · Tiktok: 30,700 avg views/post · Youtube: 6,312 avg views/post	Best reach: Tiktok 30,700 avg views; best engagement: Instagram 10,756 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 14.87

Fujifilm

Score: 10.08

Dota 2

Score: 7.60

Gundam

Score: 7.08

Yakult

Score: 6.51

A Game of Tones

Score: 6.50

Unsplash

Score: 6.09

Kodak

Score: 5.98

Logitech

Score: 5.86

UNIQLO

Score: 5.39

Resident Evil

Score: 5.01

Bajaj

Score: 4.23

Brand	Category	Score
Garuda Indonesia		14.87
Fujifilm		10.08
Dota 2		7.60
Gundam		7.08
Yakult		6.51
A Game of Tones		6.50
Unsplash		6.09
Kodak		5.98
Logitech		5.86
UNIQLO		5.39
Resident Evil		5.01
Bajaj		4.23
Adobe		4.06
Coffeegram		3.82
Snapseed		3.68
Xiaomi		3.67
Stüssy		3.65
ASUS		3.53
Petronas		3.51
Hot Wheels		3.39
Intel		3.34
Spotify Music		3.16
Converse		3.13
Pull&Bear		3.05
Leica		2.96
Dr. Martens		2.82
Preloved		2.81
Carhartt		2.80
Carrefour		2.38
Transformers		2.32
Vans		2.30
SoundCloud		2.22
New Balance		2.20
National Geographic		1.93
Nokia		1.92
ASICS		1.92
Sony		1.90
Nikon		1.80
Universal		1.69
Yamaha		1.58
Honda		1.52
Polaroid		1.52
Canon		1.49
Samsung Group		1.46
H&M		1.37
Bershka		1.36
Coachella		1.31
Warner Bros		1.31
Marvel		1.12
GoPro		1.10