Real McCoy

Real McCoy — pop artist from DE.

The Real McCoy gained fame in the mid-'90s with their hit single "Another Night," which became the best-selling single by a German group in U.S. history. Led…

Influence: 55.44% Fanbase: 29.11% Trending: 68.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 31.90% • Very Strong

As of 2025-09-10

234,953

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:34:48 UTC

Genres

poppopalternativealternativehip-hop & raphip houseelectronicdiva housegerman technobubblegum danceelectroniceuropeaneurodanceeuropop

Biography

The Real McCoy gained fame in the mid-'90s with their hit single "Another Night," which became the best-selling single by a German group in U.S. history. Led by producer Olaf Jeglitza, the group found international success in 1994 with a lineup change that included Patricia Petersen and Vanessa Mason. Their album "Another Night" went double-platinum, but subsequent releases failed to match its success, leading to the group's disbandment before the end of the decade. Olaf Jeglitza continued his music career, eventually reviving the Real McCoy in the 2000s with new members and record deals, performing in Canada and Europe.

The Real McCoy's brief but impactful domination of the pop and dance charts in America was propelled by hits like "Another Night," "Run Away," and "Come and Get Your Love." Despite lineup changes and a decline in popularity after their initial success, the group's legacy continued as Olaf Jeglitza revived the project in the 2000s. Jeglitza's collaboration with Ich Troje for the Eurovision Song Contest and subsequent contracts with Sony Music Germany kept the Real McCoy name alive, leading to new performances and music releases in Canada and Europe starting in 2009.

Top Brand Affinities

Report Date: 2025-09-10

Real McCoy speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, TüRKIYE. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,116 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Trancefamily, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Real McCoy score 0.05% — Low bucket.

Brand: MixcloudBrand: TrancefamilyBrand: Pioneer

Followers:234,953

Engagements:108

Rate:0.0%

Posts:106

Avg Likes:107

Avg Comments:3

Avg Views:1,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 234,953 · Engagements 108 · Rate 0.0% Posts 106 · Views 1,404 · Avg Likes 107 · Avg Comments 3 · Avg Views 1,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 29% 18-24: 19% 45-64: 9%	Largest: 25-34 (40%); next: 35-44 (29%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (23%) BRAZIL (10%) TüRKIYE (6%) CANADA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (23%), BRAZIL (10%), TüRKIYE (6%)
Platform Engagement	Instagram: 57 avg likes/post · Tiktok: 288 avg views/post · Youtube: 1,116 avg views/post	Best reach: Youtube 1,116 avg views; best engagement: Instagram 57 avg likes

Top Brand Affinities

Mixcloud

Score: 31.90

Trancefamily

Score: 29.04

Pioneer

Score: 25.70

Sennheiser

Score: 12.86

Akai

Score: 11.60

Scotiabank

Score: 10.40

Amazon Music

Score: 9.02

Ableton

Score: 8.85

Tim Hortons

Score: 6.96

NBC

Score: 5.95

Sega

Score: 5.52

MTV

Score: 4.74

Brand	Category	Score
Mixcloud		31.90
Trancefamily		29.04
Pioneer		25.70
Sennheiser		12.86
Akai		11.60
Scotiabank		10.40
Amazon Music		9.02
Ableton		8.85
Tim Hortons		6.96
NBC		5.95
Sega		5.52
MTV		4.74
Movistar		4.47
SoundCloud		4.45
Columbia Pictures		4.31
Galatasaray		4.25
Vodafone		4.23
Besiktas		4.03
Tomorrowland		3.97
Spotify Music		3.88
Heinz		3.49
Mortal Kombat		3.45
Beats Electronics		3.40
Philips		3.38
Aperol		2.94
Panasonic		2.94
Matrix		2.93
Lindt		2.89
Nickelodeon		2.80
Martini		2.78
Grand Theft Auto		2.74
NHL		2.59
Kodak		2.59
Warner Bros		2.54
Paramount Pictures		2.50
Burger King		2.46
Fiat		2.33
Tinder		2.29
Jaguar		2.21
Transformers		2.15
Geocaching		2.10
musical.ly		2.06
Cadillac		2.06
Mitsubishi Motors		2.05
Nintendo		1.97
Renault		1.96
ASOS		1.96
NBA		1.95
Armani		1.94
Nokia		1.92