Real Friends

Real Friends — rock artist from US.

Real Friends, an emo punk-pop group hailing from Tinley Park, Illinois, formed in 2010 by Kyle Fasel and Dave Knox. Drawing inspiration from bands like Brand…

Influence: 60.12% Fanbase: 47.55% Trending: 66.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 56.90% • Very Strong

As of 2025-09-10

303,281

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 14:43:00 UTC

Genres

rockrockelectronicpixiepunkpop punkalternative emoanthem emochicago pop punk

Biography

Real Friends, an emo punk-pop group hailing from Tinley Park, Illinois, formed in 2010 by Kyle Fasel and Dave Knox. Drawing inspiration from bands like Brand New and the Starting Line, the band's introspective songs often touch on themes of mental health and moving forward. With vocalist Dan Lambton and drummer Brian Blake, the band self-released their debut EP This Is Honesty in 2011, followed by several more EPs leading up to their 2014 debut album Maybe This Place Is the Same and We're Just Changing, which charted at number 24 on the Billboard 200. Real Friends continued their success with the release of The Home Inside My Head in 2016, showcasing more personal and emotionally impactful material.

Real Friends, known for their cathartic and introspective music, quickly gained popularity after their formation in 2010 in Illinois. With heartfelt lyrics addressing mental health and the challenges of moving on, the band's debut EP This Is Honesty set the stage for their subsequent releases. Signing with Fearless Records in 2013, the band found success with their debut album Maybe This Place Is the Same and We're Just Changing, which charted impressively and led to performances at events like the 2014 Vans Warped Tour. Real Friends continued to evolve their sound with the release of The Home Inside My Head in 2016, delving into even more personal and emotionally resonant material.

Top Brand Affinities

Report Date: 2025-09-10

Real Friends commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a female-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,155 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Impericon, Arctic Fox hair Color, Zumiez points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Real Friends score 1.42% — Moderate bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Zumiez

Followers:303,281

Engagements:4,299

Rate:1.4%

Posts:1,040

Avg Likes:4,219

Avg Comments:119

Avg Views:8,921

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 303,281 · Engagements 4,299 · Rate 1.4% Posts 1,040 · Views 8,921 · Avg Likes 4,219 · Avg Comments 119 · Avg Views 8,921	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 22% 13-17: 8% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (22%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (53%) UNITED KINGDOM (8%) CANADA (5%) AUSTRALIA (4%) INDONESIA (3%)	Top regions: UNITED STATES (53%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement	Instagram: 3,585 avg likes/post · Tiktok: 3,766 avg views/post · Youtube: 5,155 avg views/post	Best reach: Youtube 5,155 avg views; best engagement: Instagram 3,585 avg likes

Top Brand Affinities

Impericon

Score: 56.90

Arctic Fox hair Color

Score: 34.59

Zumiez

Score: 22.15

Hot Topic

Score: 19.02

Taco Bell

Score: 8.40

Lime Crime

Score: 7.29

GameStop

Score: 6.60

Vans

Score: 6.19

Gillette

Score: 5.73

Fallout

Score: 5.08

Margaritaville

Score: 4.68

Dr. Martens

Score: 4.55

Brand	Category	Score
Impericon		56.90
Arctic Fox hair Color		34.59
Zumiez		22.15
Hot Topic		19.02
Taco Bell		8.40
Lime Crime		7.29
GameStop		6.60
Vans		6.19
Gillette		5.73
Fallout		5.08
Margaritaville		4.68
Dr. Martens		4.55
Bud Light		4.54
Gundam		4.41
Power Rangers		4.25
Spotify Music		4.15
Verizon		4.13
Heinz		4.13
AMC		3.94
NHL		3.92
Coors		3.87
Lollapalooza		3.67
Chrysler		3.60
Busch		3.57
American Eagle		3.56
Showtime		3.55
Pokemon Go		3.49
Lush		3.46
Polaroid		3.35
Monster Beverage		3.31
Carhartt		3.31
Nintendo		3.27
Cartoon Network		3.17
Nickelodeon		3.12
MTV		3.10
Paramount Pictures		2.99
Urban Decay Cosmetics		2.97
Chipotle Mexican Grill		2.96
Budweiser		2.95
SoundCloud		2.94
Walmart		2.89
Comedy Central		2.84
Too Faced Cosmetics		2.83
Urban Outfitters		2.82
Columbia Pictures		2.80
Star Wars		2.73
Pokemon		2.71
PetSmart		2.65
Target		2.64
NYX Cosmetics		2.48