Read Southall Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
164,074
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:30:59 UTC
Genres
Biography
Read Southall Band resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (66%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 6,096 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Houston Livestock Show and Rodeo, Ariat, Miller Lite maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 164,074 · Engagements 1,413 · Rate 0.9% Posts 583 · Views 7,294 · Avg Likes 1,407 · Avg Comments 12 · Avg Views 7,294 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 35% 35-44: 15% 45-64: 7% |
Largest: 18-24 (37%); next: 25-34 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (88%) CANADA (2%) UNITED KINGDOM (2%) GERMANY (1%) ARGENTINA (1%) |
Top regions: UNITED STATES (88%), CANADA (2%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 1,274 avg likes/post · Tiktok: 6,096 avg views/post · Youtube: 1,198 avg views/post | Best reach: Tiktok 6,096 avg views; best engagement: Instagram 1,274 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ariat
Miller Lite
Coors
Sherri Hill
RAM Trucks
Crown Royal
Busch
Barstool Sports
Dr Pepper
Bud Light
Carhartt
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 58.89 | |
| Ariat | 55.78 | |
| Miller Lite | 35.90 | |
| Coors | 25.90 | |
| Sherri Hill | 25.05 | |
| RAM Trucks | 17.18 | |
| Crown Royal | 12.74 | |
| Busch | 12.55 | |
| Barstool Sports | 12.23 | |
| Dr Pepper | 11.38 | |
| Bud Light | 11.25 | |
| Carhartt | 10.98 | |
| Margaritaville | 9.92 | |
| Titleist | 9.90 | |
| GMC | 8.87 | |
| American Eagle | 6.67 | |
| Taco Bell | 6.25 | |
| Verizon | 6.24 | |
| Chick-fil-A | 5.52 | |
| Cadillac | 5.43 | |
| Free People | 5.20 | |
| Jeep | 5.03 | |
| Steve Madden | 4.90 | |
| Kroger | 4.75 | |
| Dodge | 4.59 | |
| Budweiser | 4.58 | |
| FedEx | 4.51 | |
| Chevrolet | 4.30 | |
| Oakley | 4.16 | |
| Gillette | 4.16 | |
| Ford | 4.01 | |
| Target | 3.90 | |
| Holden | 3.81 | |
| Jack Daniels | 3.45 | |
| Walmart | 3.33 | |
| Heinz | 3.29 | |
| Under Armour | 3.26 | |
| OLD NAVY | 3.23 | |
| Monster Beverage | 3.03 | |
| ESPN | 3.02 | |
| Chrysler | 2.98 | |
| Harley-Davidson | 2.84 | |
| Lululemon Athletica | 2.73 | |
| Bentley | 2.73 | |
| WWE | 2.58 | |
| NBC | 2.54 | |
| Showtime | 2.17 | |
| Sunnies Studios | 1.98 | |
| Hollister Co | 1.94 | |
| Paramount Pictures | 1.92 |
Official Profiles
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LoginArtist: Read Southall Band
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Southall | Gruene Hall | New Braunfels, United States | |
| 2025-12-13 03:00 UTC | Southall | Jolly Fox Club | Huntsville, United States | |
| 2026-01-18 02:00 UTC | Red Dirt Fest Deadwood, SD 2026 | Deadwood Mountain Grand | Deadwood, United States | — |
| 2026-01-18 03:00 UTC | Deadwood Red Dirt Festival: Casey Donahew 2026 | Deadwood Mountain Grand | Deadwood, United States | — |
| 2026-02-07 02:00 UTC | Southall | Billy Bob's Texas | Fort Worth, United States | |
| 2026-02-07 06:00 UTC | Southall | Billy Bob's Texas | Fort Worth, United States | — |
| 2026-02-08 03:00 UTC | Southall | Hard Rock Hotel And Casino Tulsa | Catoosa, United States |
