Razorlight

Razorlight — rock artist from GB.

Razorlight, pioneers of the early 2000s indie-rock resurgence, achieved significant success with hits like ‘America’ and ‘Wire To Wire’, resulting in 3 Top 5…

Influence: 61.65% Fanbase: 50.52% Trending: 67.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 23.14% • Very Strong

As of 2025-09-09

89,060

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:47 UTC

Genres

rockmodern rockrockpop rockeuropeanbritpop

Biography

Razorlight, pioneers of the early 2000s indie-rock resurgence, achieved significant success with hits like ‘America’ and ‘Wire To Wire’, resulting in 3 Top 5 albums, 9 Platinum certifications, and an NME Award. After reuniting in 2021, the classic lineup of Johnny Borrell, Björn Ågren, Carl Dalemo, and Andy Burrows is set to release their first album together in 13 years, titled ‘Planet Nowhere’, on October 25th.

Following their reunion, Razorlight sold out a headline tour, supported notable bands, and worked with producer Youth on new music in Spain. Tracks like ‘Scared of Nothing’ exemplify their renewed energy, leading to the creation of ‘Planet Nowhere’ and the release of retrospective compilations, marking their return to the forefront of the indie rock scene.

Top Brand Affinities

Report Date: 2025-09-09

Razorlight performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,594 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ITV, Fred Perry, Sky Sports, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Razorlight is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Razorlight score 0.54% — Low bucket.

Brand: ITVBrand: Fred PerryBrand: Sky Sports

Followers:89,060

Engagements:481

Rate:0.5%

Posts:1,071

Avg Likes:471

Avg Comments:16

Avg Views:2,333

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 89,060 · Engagements 481 · Rate 0.5% Posts 1,071 · Views 2,333 · Avg Likes 471 · Avg Comments 16 · Avg Views 2,333	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (31%) UNITED STATES (7%) FRANCE (6%) MEXICO (5%) GERMANY (5%)	Top regions: UNITED KINGDOM (31%), UNITED STATES (7%), FRANCE (6%)
Platform Engagement	Instagram: 341 avg likes/post · Tiktok: 1,594 avg views/post · Youtube: 739 avg views/post	Best reach: Tiktok 1,594 avg views; best engagement: Instagram 341 avg likes

Top Brand Affinities

ITV

Score: 23.14

Fred Perry

Score: 20.92

Sky Sports

Score: 20.21

MOOG

Score: 15.02

Akg

Score: 14.60

Peroni

Score: 13.51

Morrisons

Score: 13.05

Marks & Spencer

Score: 12.05

Waitrose

Score: 11.84

ASDA

Score: 11.78

Costa Coffee

Score: 11.62

Sainsbury's

Score: 10.79

Brand	Category	Score
ITV		23.14
Fred Perry		20.92
Sky Sports		20.21
MOOG		15.02
Akg		14.60
Peroni		13.51
Morrisons		13.05
Marks & Spencer		12.05
Waitrose		11.84
ASDA		11.78
Costa Coffee		11.62
Sainsbury's		10.79
Sennheiser		9.85
Selfridges		9.45
Barbour		9.38
Vauxhall		9.27
Carlsberg		9.18
Paul Smith		8.55
Amazon Music		8.50
Tate Modern		8.12
Next		7.65
Vivienne Westwood		7.42
ALDI		7.27
Guinness		7.14
BBC		7.10
Stone Island		7.01
Tesco		6.29
Dr. Martens		6.23
River Island		6.00
Alexander McQueen		5.59
Cadbury		5.19
boohoo		4.98
Ableton		4.97
Columbia Pictures		4.93
Ryanair		4.63
Lollapalooza		4.55
Baileys		4.42
Spotify Music		4.41
LG Group		4.39
ASOS		4.20
Harrods		4.10
Lush		3.68
Primark		3.48
Leica		3.46
Topshop		3.43
Sunnies Studios		3.19
Polaroid		3.17
Showtime		3.09
AMC		3.08
Aston Martin		3.04