RayRay

RayRay — pop artist from TW.

RayRay, Asia's leading bass music artist, is making waves in the global electronic music scene with performances at renowned festivals like Glastonbury, ADE,…

Influence: 52.43% Fanbase: 31.86% Trending: 62.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 48.76% • Very Strong

As of 2025-09-09

156,033

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:44 UTC

Genres

popchinese electropopr&b, funk & soulr&b/soulhip-hop & raphip-hop/raptrap/future basselectronicelectronicdancetaiwan electronic

Biography

RayRay, Asia's leading bass music artist, is making waves in the global electronic music scene with performances at renowned festivals like Glastonbury, ADE, Tomorrowland, and Sonar. With a diverse musical background that started with hip-hop and evolved into an open format style blending hip hop, EDM, Miami bass, tech house, trap, and drumstep, RayRay's unique sound has caught the attention of industry heavyweights.

Following a victory at the Red Bull Thre3style competition and collaborations with artists such as Skrillex, Yellow Claw, and Atmozfears, RayRay found a new home at Barong Family where she released acclaimed EPs 'Purple Alien' and 'Alien Invasion.' Currently touring worldwide, RayRay continues to captivate audiences with her dynamic and infectious sound, solidifying her reputation as a force to be reckoned with in the electronic music realm.

Top Brand Affinities

Report Date: 2025-09-09

RayRay reliably reaches 18-24 & 25-34 audiences in TAIWAN, MYANMAR (BURMA), INDONESIA. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (2,386 avg views per post); Instagram layers on depth and replies. The audience sits near iHeartRaves, Pioneer, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RayRay score 0.94% — Low bucket.

Brand: iHeartRavesBrand: PioneerBrand: Mixcloud

Followers:156,033

Engagements:1,462

Rate:0.9%

Posts:5,738

Avg Likes:1,436

Avg Comments:41

Avg Views:4,014

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 156,033 · Engagements 1,462 · Rate 0.9% Posts 5,738 · Views 4,014 · Avg Likes 1,436 · Avg Comments 41 · Avg Views 4,014	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	TAIWAN (44%) MYANMAR (BURMA) (19%) INDONESIA (14%) UNITED STATES (9%) CHINA (5%)	Top regions: TAIWAN (44%), MYANMAR (BURMA) (19%), INDONESIA (14%)
Platform Engagement	Instagram: 1,210 avg likes/post · Tiktok: 2,386 avg views/post · Youtube: 1,628 avg views/post	Best reach: Tiktok 2,386 avg views; best engagement: Instagram 1,210 avg likes

Top Brand Affinities

iHeartRaves

Score: 48.76

Pioneer

Score: 37.27

Mixcloud

Score: 29.11

Trancefamily

Score: 28.86

Tomorrowland

Score: 22.39

Ableton

Score: 21.74

GENTLE MONSTER

Score: 10.25

New Era

Score: 9.43

SoundCloud

Score: 8.90

Stüssy

Score: 8.36

Atmos

Score: 7.77

G-shock

Score: 6.21

Brand	Category	Score
iHeartRaves		48.76
Pioneer		37.27
Mixcloud		29.11
Trancefamily		28.86
Tomorrowland		22.39
Ableton		21.74
GENTLE MONSTER		10.25
New Era		9.43
SoundCloud		8.90
Stüssy		8.36
Atmos		7.77
G-shock		6.21
Supreme		6.00
Jagermeister		5.77
UNIQLO		5.45
RAZER		5.32
Gundam		5.24
Hennessy		4.62
Costco		4.36
Red Bull		4.10
Bandai Namco		4.07
Carhartt		3.90
Beats Electronics		3.85
Fujifilm		3.80
Final Fantasy		3.71
Spotify Music		3.46
Snoopy And The Peanuts Gang		3.30
ASUS		3.29
New Balance		3.19
The North Face		3.17
Summit Entertainment		3.12
Coachella		2.97
League of Legends		2.76
Lollapalooza		2.75
NBA		2.62
Heineken		2.55
Kodak		2.55
Balenciaga		2.53
Vans		2.53
Petronas		2.49
Monster Beverage		2.49
Transformers		2.45
Sneakerhead		2.31
Budweiser		2.31
Dr. Martens		2.26
Lego		2.24
Pokemon Go		2.22
Converse		2.19
Nike		2.18
GoPro		2.16