Ray Vaughn

Ray Vaughn — hip-hop & rap artist from US.

Ray Vaughn, a 25-year-old from Long Beach, CA, has taken an unconventional path to success in the music industry. Growing up as the third oldest in a chaotic…

Influence: 54.51% Fanbase: 26.14% Trending: 68.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 29.24% • Very Strong

As of 2025-09-09

1,117,146

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:27 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Biography

Ray Vaughn, a 25-year-old from Long Beach, CA, has taken an unconventional path to success in the music industry. Growing up as the third oldest in a chaotic household, he gained attention through his "Freestyle Fridays" video series, initially created for friends and family. His relatable lyrics and unique style have garnered over 9 million views on YouTube, leading to collaborations with major artists and even composing the theme song for the upcoming animated series "The Freak Brothers" featuring Woody Harrelson. With the release of his debut EP, Ray Vaughn is poised to have a promising career worth keeping an eye on.

Top Brand Affinities

Report Date: 2025-09-09

Ray Vaughn has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 6,922 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Spinrilla, Live Nation, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ray Vaughn score 0.55% — Low bucket.

Brand: SpinrillaBrand: Live NationBrand: Akai

Followers:1,117,146

Engagements:6,134

Rate:0.5%

Posts:605

Avg Likes:6,021

Avg Comments:301

Avg Views:10,084

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,117,146 · Engagements 6,134 · Rate 0.5% Posts 605 · Views 10,084 · Avg Likes 6,021 · Avg Comments 301 · Avg Views 10,084	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (78%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) CANADA (2%) NIGERIA (2%)	Top regions: UNITED STATES (78%), SOUTH AFRICA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 5,184 avg likes/post · Tiktok: 6,922 avg views/post · Youtube: 3,162 avg views/post	Best reach: Tiktok 6,922 avg views; best engagement: Instagram 5,184 avg likes

Top Brand Affinities

Spinrilla

Score: 29.24

Live Nation

Score: 26.96

Akai

Score: 14.03

Pro Tools

Score: 13.75

True Religion

Score: 13.74

Wingstop

Score: 11.84

FashionNova

Score: 10.88

New Era

Score: 10.05

Amazon Music

Score: 9.82

SoundCloud

Score: 8.70

Hennessy

Score: 8.31

Andis

Score: 7.27

Brand	Category	Score
Spinrilla		29.24
Live Nation		26.96
Akai		14.03
Pro Tools		13.75
True Religion		13.74
Wingstop		11.84
FashionNova		10.88
New Era		10.05
Amazon Music		9.82
SoundCloud		8.70
Hennessy		8.31
Andis		7.27
Steve Madden		6.18
Barber Shop Connect		6.04
Beats Electronics		5.84
Champion		5.70
Los Angeles Lakers		5.61
Alexander McQueen		5.50
MTV		5.34
Nice Kicks		5.25
ESPN		5.05
Kodak		5.01
iHeartRadio Music Awards		5.00
Coachella		4.74
Stüssy		4.59
CNN		4.46
shein		4.39
Ableton		4.26
Verizon		4.24
Paramount Pictures		3.82
SheInside		3.62
Urban Outfitters		3.55
Nickelodeon		3.54
Mortal Kombat		3.52
Carhartt		3.46
Sneakerhead		3.36
Forever 21		3.34
Fenty beauty		3.31
Spotify Music		3.27
Acura		3.21
Sprite		3.08
Comedy Central		3.02
Polo Ralph Lauren		2.94
Rolls-Royce		2.83
NBA		2.82
Timberland		2.74
Walmart		2.70
NFL		2.68
Versace		2.60
Dr. Martens		2.60