Ray Lozano
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
7,541
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:52 UTC
Genres
Biography
Ray Lozano made a significant impact on German-Asian pop culture with her debut album Pairing Mode, co-produced with Samon Kawamura in 2023. The album garnered over 65 million streams and received acclaim from notable figures such as Jamz Supernova and WDR Cosmo. Her outstanding work has been recognized with the Holger Czukay Award and a NICA artist residency, solidifying her status as a rising star in the music scene across Germany.
Ray Lozano reaches 25-34 & 18-24 audiences concentrated in GERMANY, UNITED STATES, SWITZERLAND. The demographic tilt is male-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 494 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ultimate Ears, Warsteiner suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,541 · Engagements 206 · Rate 2.7% Posts 251 · Views 494 · Avg Likes 204 · Avg Comments 28 · Avg Views 494 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 27% 35-44: 18% 45-64: 12% |
Largest: 25-34 (41%); next: 18-24 (27%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
GERMANY (73%) UNITED STATES (8%) SWITZERLAND (5%) UNITED KINGDOM (5%) NIGERIA (3%) |
Top regions: GERMANY (73%), UNITED STATES (8%), SWITZERLAND (5%) |
| Platform Engagement | Instagram: 183 avg likes/post · Tiktok: 494 avg views/post | Best reach: Tiktok 494 avg views; best engagement: Instagram 183 avg likes |
Top Brand Affinities
MOOG
Ultimate Ears
Warsteiner
Krombacher
Ableton
Sennheiser
Commerzbank
Gamescom
Akg
Pro Tools
Edeka
Amazon Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 124.75 | |
| Ultimate Ears | 99.84 | |
| Warsteiner | 46.76 | |
| Krombacher | 41.68 | |
| Ableton | 34.51 | |
| Sennheiser | 31.48 | |
| Commerzbank | 27.62 | |
| Gamescom | 22.18 | |
| Akg | 20.75 | |
| Pro Tools | 19.65 | |
| Edeka | 19.07 | |
| Amazon Music | 18.76 | |
| Akai | 18.67 | |
| Mixcloud | 18.67 | |
| NBC | 18.59 | |
| Zalando | 17.04 | |
| Augustiner Helles | 14.88 | |
| Arri | 14.80 | |
| Beck`s | 12.53 | |
| Lufthansa | 11.08 | |
| Hummel | 10.49 | |
| Ellesse | 10.26 | |
| PLAYMOBIL | 10.18 | |
| Seat | 10.12 | |
| Leica | 10.10 | |
| Braun | 9.36 | |
| Spotify Music | 8.77 | |
| Heinz | 8.69 | |
| Atmos | 8.67 | |
| Beats Electronics | 8.46 | |
| KARL LAGERFELD | 7.85 | |
| Pioneer | 7.74 | |
| Siemens | 7.65 | |
| Thermomix | 7.08 | |
| Polaroid | 6.55 | |
| Lollapalooza | 6.52 | |
| Holden | 5.01 | |
| Aperol | 4.64 | |
| Dr. Martens | 4.40 | |
| SoundCloud | 4.39 | |
| ASOS | 4.34 | |
| Busch | 4.21 | |
| MTV | 4.16 | |
| Carhartt | 3.93 | |
| Tinder | 3.70 | |
| Matrix | 3.28 | |
| Reebok | 2.97 | |
| Porsche | 2.94 | |
| Airbnb | 2.89 | |
| Urban Outfitters | 2.77 |
Official Profiles
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LoginArtist: Ray Lozano
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | Ray Lozano, Silvan Strauss | GRETCHEN | Berlin, Germany | |
| 2026-01-18 03:00 UTC | Ray Lozano | Ninety One Living Room | London, United Kingdom |
