Ray LaMontagne

Ray LaMontagne

Country: US | Gender: male

Influence: 66.43% Fanbase: 61.96% Trending: 68.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.68% • Very Strong

As of 2025-09-09

352,247

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:11:56 UTC

Genres

popacoustic popneo mellowrockpop rockrockamericannew americanabluesstomp and hollerfolk & traditionalindie folk

Biography

Ray LaMontagne, born in Nashua, New Hampshire in 1973, began his music career after a transformative moment hearing Stephen Stills' "Tree Top Flyer." LaMontagne signed with Chrysalis and released his debut album, Trouble, in 2004, followed by Til the Sun Turns Black in 2006 and Gossip in the Grain in 2008, all well-received by critics and audiences. His fourth album, God Willin' & the Creek Don't Rise, earned him a Grammy for Best Contemporary Folk Album in 2012.

In 2014, LaMontagne released Supernova, produced by Dan Auerbach, which topped the Billboard charts. He continued to explore new sounds with albums like Ouroboros in 2016 and Part of the Light in 2018. In 2020, he self-recorded and performed all instruments on Monovision. LaMontagne's ninth studio album, Long Way Home, was released in August 2024, following the single "Step Into Your Power," showcasing his classic pop-soul influences.

Ray LaMontagne Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ray LaMontagne maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans female-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Youtube with 149,145 avg views per post; Youtube functions as the community touchpoint. Affinity with Live Nation, Anthropologie, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ray LaMontagne score 1.75%Moderate bucket.
Brand: Live NationBrand: AnthropologieBrand: Amazon Music
Followers:352,247
Engagements:6,171
Rate:1.8%
Posts:660
Views:153,978
Avg Likes:6,035
Avg Comments:322
Avg Views:153,978

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 352,247 · Engagements 6,171 · Rate 1.8%
Posts 660 · Views 153,978 · Avg Likes 6,035 · Avg Comments 322 · Avg Views 153,978
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 27%
35-44: 20%
45-64: 16%
Largest: 25-34 (35%); next: 18-24 (27%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0%
Skews female (52%)
Top Countries UNITED STATES (47%)
BRAZIL (7%)
CANADA (6%)
INDIA (6%)
UNITED KINGDOM (6%)
Top regions: UNITED STATES (47%), BRAZIL (7%), CANADA (6%)
Platform Engagement Instagram: 2,451 avg likes/post · Tiktok: 4,833 avg views/post · Youtube: 149,145 avg views/post Best reach: Youtube 149,145 avg views; best engagement: Youtube 3,332 avg likes

Top Brand Affinities

Live Nation
Score: 20.68
Anthropologie
Score: 8.14
Amazon Music
Score: 7.85
Pro Tools
Score: 7.63
Kroger
Score: 7.33
Pacific Northwest Wonderland
Score: 7.23
Free People
Score: 6.98
Jameson
Score: 6.78
Gillette
Score: 6.67
Coors
Score: 6.40
Target
Score: 5.71
NBC
Score: 5.19
Brand Category Score
Live Nation 20.68
Anthropologie 8.14
Amazon Music 7.85
Pro Tools 7.63
Kroger 7.33
Pacific Northwest Wonderland 7.23
Free People 6.98
Jameson 6.78
Gillette 6.67
Coors 6.40
Target 5.71
NBC 5.19
The Home Depot 5.00
Margaritaville 4.89
Carhartt 4.78
HomeGoods 4.60
Verizon 4.46
Kickstarter 4.17
Spotify Music 4.04
Paramount Pictures 4.02
Guinness 3.90
Showtime 3.89
Bethesda Softworks 3.66
Airbnb 3.52
Sunnies Studios 3.25
OLD NAVY 3.19
Leica 3.18
Columbia Pictures 3.13
Busch 3.05
Chipotle Mexican Grill 3.03
Emporium 2.98
Lululemon Athletica 2.97
NHL 2.91
Kodak 2.82
Costco 2.77
Budweiser 2.72
Lollapalooza 2.67
Coachella 2.67
PetSmart 2.65
Urban Outfitters 2.55
Dr. Martens 2.50
Babybump 2.48
The Olympic Games 2.47
Cadillac 2.44
Geocaching 2.39
WWE 2.38
Etsy 2.35
Tinder 2.33
Lush 2.30
The North Face 2.26

Official Profiles

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Artist: Ray LaMontagne

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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