RAY BLK

RAY BLK — r&b, funk & soul artist from GB.

London-born Nigerian artist Ray BLK, born Rita Ekwere, is a multifaceted talent with over 198 million global streams. As the first independent artist to win…

Influence: 56.23% Fanbase: 35.72% Trending: 66.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 39.46% • Very Strong

As of 2025-09-09

173,127

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:14 UTC

Genres

r&b, funk & soulr&b/souluk contemporary r&belectronicelectra

Biography

London-born Nigerian artist Ray BLK, born Rita Ekwere, is a multifaceted talent with over 198 million global streams. As the first independent artist to win the BBC Sound Poll, she has reached the top of the R&B chart and earned critical acclaim from publications like The Guardian and NME. Ray BLK has collaborated with industry heavyweights like Stormzy, Gorillaz, and Wyclef Jean, showcasing her uncompromising lyricism and vulnerability in tackling difficult subjects. Apart from music, she is set to star in a lead role in a highly anticipated TV drama series on BBC and Netflix, where she serves as the executive music producer, promising to make a significant impact on British television.

Ray BLK's impressive career includes sold-out US and UK tours, features in Forbes 30 under 30, and collaborations with renowned producers like Jimmy Napes and Fraser T Smith. Her forthcoming project delves into themes of mental health, abuse, and self-worth, reflecting her commitment to storytelling on her own terms. With a diverse range of talents as a singer, songwriter, actress, and entrepreneur, Ray BLK continues to make waves in the industry while preparing to showcase her talents in the upcoming TV series that is already generating significant buzz as a must-watch in 2023.

Top Brand Affinities

Report Date: 2025-09-09

RAY BLK is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (673 avg views per post); Instagram builds the community layer. Affinity data highlights Kurt Geiger, ITV, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RAY BLK score 0.17% — Low bucket.

Brand: Kurt GeigerBrand: ITVBrand: Mixcloud

Followers:173,127

Engagements:291

Rate:0.2%

Posts:289

Avg Likes:292

Avg Comments:17

Avg Views:673

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 173,127 · Engagements 291 · Rate 0.2% Posts 289 · Views 673 · Avg Likes 292 · Avg Comments 17 · Avg Views 673	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (26%) BRAZIL (6%) FRANCE (4%) SOUTH AFRICA (4%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (26%), BRAZIL (6%)
Platform Engagement	Instagram: 255 avg likes/post · Youtube: 673 avg views/post	Best reach: Youtube 673 avg views; best engagement: Instagram 255 avg likes

Top Brand Affinities

Kurt Geiger

Score: 39.46

ITV

Score: 35.69

Mixcloud

Score: 21.91

Selfridges

Score: 19.25

Nasty Gal

Score: 18.13

Sainsbury's

Score: 17.57

MISSGUIDED

Score: 15.93

boohoo

Score: 15.59

Shea Moisture

Score: 14.51

ASOS

Score: 14.46

Rimmel London

Score: 14.45

Waitrose

Score: 13.95

Brand	Category	Score
Kurt Geiger		39.46
ITV		35.69
Mixcloud		21.91
Selfridges		19.25
Nasty Gal		18.13
Sainsbury's		17.57
MISSGUIDED		15.93
boohoo		15.59
Shea Moisture		14.51
ASOS		14.46
Rimmel London		14.45
Waitrose		13.95
All Saints		12.50
Vauxhall		12.29
Jean Paul Gaultier		12.05
Beauty Bay		11.97
Amazon Music		11.20
Tate Modern		10.96
River Island		10.94
Acne Studios		9.35
Topshop		8.92
Alexander McQueen		8.62
Loewe		8.28
New Era		8.09
Marks & Spencer		8.05
Fenty beauty		7.42
Vivienne Westwood		7.26
JACQUEMUS		7.18
SoundCloud		7.01
Foot Locker		6.99
Maison Margiela		6.90
BBC		6.81
Coach		6.78
Miu Miu		6.74
Barbie		6.60
Champion		5.61
Harrods		5.52
MTV		5.48
Pioneer		5.40
Primark		5.39
Kiko		5.33
Urban Outfitters		4.86
Hennessy		4.72
Spotify Music		4.68
Dr. Martens		4.64
Moncler		4.58
Beats Electronics		4.56
Ableton		4.52
Pull&Bear		4.35
Steve Madden		4.21