Raveena

Raveena — r&b, funk & soul artist from SI.

In the two years since Asha’s Awakening, Raveena has achieved significant milestones, such as international touring and being the first solo female of Indian…

Influence: 60.86% Fanbase: 46.05% Trending: 68.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 16.78% • Very Strong

As of 2025-09-08

714,597

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:26 UTC

Genres

r&b, funk & soulr&bindie soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&bsoul

Biography

In the two years since Asha’s Awakening, Raveena has achieved significant milestones, such as international touring and being the first solo female of Indian heritage to grace the Coachella stage. Her latest album, Where the Butterflies Go in the Rain, reflects her recent Saturn Return phase, emphasizing growth and tranquility. Raised by genocide survivors and Reiki healers, Raveena infuses spirituality into her music, blending Bollywood, R&B, pop, and folk influences to create a captivating, otherworldly experience for listeners.

Drawing inspiration from legendary artists like Fleetwood Mac and Marvin Gaye, Raveena’s newest album explores eco-futurism and sensuality, merging Indian aesthetics with ethereal fantasy. Through intricate storytelling, traditional Indian instruments, and nostalgic early 2000s pop sounds, she showcases a unique musical identity that is both introspective and boldly authentic.

Top Brand Affinities

Report Date: 2025-09-08

Raveena commands interest from 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. With a heavily female (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (39,750 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Glossier, Depop, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raveena score 1.66% — Moderate bucket.

Brand: GlossierBrand: DepopBrand: Ableton

Followers:714,597

Engagements:11,836

Rate:1.7%

Posts:812

Avg Likes:11,674

Avg Comments:134

Avg Views:44,386

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 714,597 · Engagements 11,836 · Rate 1.7% Posts 812 · Views 44,386 · Avg Likes 11,674 · Avg Comments 134 · Avg Views 44,386	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (37%) SOUTH AFRICA (6%) UNITED KINGDOM (5%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (37%), SOUTH AFRICA (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 9,199 avg likes/post · Tiktok: 39,750 avg views/post · Youtube: 4,636 avg views/post	Best reach: Tiktok 39,750 avg views; best engagement: Instagram 9,199 avg likes

Top Brand Affinities

Glossier

Score: 16.78

Depop

Score: 11.84

Ableton

Score: 11.33

Nasty Gal

Score: 10.14

Brandy Melville

Score: 8.98

Urban Outfitters

Score: 6.99

Fenty beauty

Score: 6.80

Coachella

Score: 6.32

ASOS

Score: 6.14

Maison Margiela

Score: 5.99

SoundCloud

Score: 5.75

Vivienne Westwood

Score: 5.67

Brand	Category	Score
Glossier		16.78
Depop		11.84
Ableton		11.33
Nasty Gal		10.14
Brandy Melville		8.98
Urban Outfitters		6.99
Fenty beauty		6.80
Coachella		6.32
ASOS		6.14
Maison Margiela		5.99
SoundCloud		5.75
Vivienne Westwood		5.67
Verizon		5.18
Coach		5.00
Free People		5.00
Dr. Martens		4.69
Kodak		4.56
Steve Madden		4.51
boohoo		4.51
Spotify Music		4.20
Showtime		4.14
American Eagle		4.03
Polaroid		3.57
Forever 21		3.40
Sunnies Studios		3.24
Topshop		3.11
Vogue		2.98
Marc Jacobs		2.97
Target		2.96
NARS Cosmetics		2.95
Fujifilm		2.94
FashionNova		2.94
Beats Electronics		2.88
Airbnb		2.82
Prismacolor		2.80
Hennessy		2.78
Lush		2.71
Carhartt		2.70
Paramount Pictures		2.68
Lollapalooza		2.64
H&M		2.56
Emporium		2.44
NYX Cosmetics		2.43
Lululemon Athletica		2.42
MTV		2.36
Chrysler		2.25
Tinder		2.23
Too Faced Cosmetics		2.23
Benefit Cosmetics		2.20
Victoria's Secret		2.14