Rashid

Rashid — r&b, funk & soul artist from BR.

Rashid, uma das vozes centrais do rap nacional, se destacou no mercado desde suas origens nas batalhas de MCs do Santa Cruz, em São Paulo. Com mais de 16 anos…

Influence: 53.06% Fanbase: 40.46% Trending: 59.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 106.24% • Very Strong

As of 2025-09-09

961,397

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:55 UTC

Genres

r&b, funk & soulr&b brasileirorockbrazilian rockhip-hop & raphip-hop/rapbrazilian hip hoppop rap brasileiro

Biography

Rashid, uma das vozes centrais do rap nacional, se destacou no mercado desde suas origens nas batalhas de MCs do Santa Cruz, em São Paulo. Com mais de 16 anos de carreira, lançou três EPs, três mixtapes e quatro discos de estúdio, acumulando mais de 170 milhões de visualizações no YouTube e 350 milhões de streams. Seus trabalhos renderam certificações de Platina Duplo e Disco de Diamante, além de centenas de shows no Brasil e no exterior.

Com sucessos como "Bilhete 2.0" e colaborações com artistas como Emicida e Duda Beat, Rashid continua inovando em sua carreira. Seu último projeto, "Movimento Rápido dos Olhos", um álbum-áudio-filme com animações em quadrinhos, foi seguido pelo lançamento da HQ "Soundtrack". Agora, em 2024, o rapper se prepara para apresentar um novo projeto, mantendo sua posição como um dos principais nomes do cenário musical brasileiro.

Top Brand Affinities

Report Date: 2025-09-09

Rashid builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, PORTUGAL. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,065 avg views per post), while Instagram provides social proof in comments and saves. Affinities with OSGEMEOS, Citi, ChilliBeans point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rashid score 0.23% — Low bucket.

Brand: OSGEMEOSBrand: CitiBrand: ChilliBeans

Followers:961,397

Engagements:2,203

Rate:0.2%

Posts:993

Avg Likes:2,194

Avg Comments:68

Avg Views:2,083

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 961,397 · Engagements 2,203 · Rate 0.2% Posts 993 · Views 2,083 · Avg Likes 2,194 · Avg Comments 68 · Avg Views 2,083	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 31% 13-17: 5% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (31%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (1%) SOUTH AFRICA (0%) ANGOLA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 1,975 avg likes/post · Tiktok: 1,065 avg views/post · Youtube: 1,018 avg views/post	Best reach: Tiktok 1,065 avg views; best engagement: Instagram 1,975 avg likes

Top Brand Affinities

OSGEMEOS

Score: 106.24

Citi

Score: 23.94

ChilliBeans

Score: 19.90

Lojas Renner

Score: 14.92

Danone

Score: 11.16

Itaipava

Score: 10.40

Riachuelo

Score: 8.36

Lollapalooza

Score: 7.76

Xerox

Score: 7.39

Rapha

Score: 7.21

Banco Bradesco

Score: 6.70

Ableton

Score: 5.26

Brand	Category	Score
OSGEMEOS		106.24
Citi		23.94
ChilliBeans		19.90
Lojas Renner		14.92
Danone		11.16
Itaipava		10.40
Riachuelo		8.36
Lollapalooza		7.76
Xerox		7.39
Rapha		7.21
Banco Bradesco		6.70
Ableton		5.26
Moda Praia		4.18
Budweiser		3.78
Heineken		3.56
Oakley		3.45
Barber Shop Connect		3.28
Uber		2.78
Lacoste		2.42
UFC		2.12
Spotify Music		2.04
Jack Daniels		2.00
NBA		1.80
Pixar		1.74
Warner Bros		1.69
Sneakerhead		1.68
DC Entertainment		1.67
SoundCloud		1.56
Red Bull		1.56
FIFA		1.52
NFL		1.38
Beats Electronics		1.36
New Balance		1.27
Pandora		1.27
Converse		1.25
Nike		1.19
Xiaomi		1.10
Los Angeles Lakers		1.08
Coca-Cola		1.04
Netflix		1.02
PlayStation		1.00
Puma		0.99
Xbox		0.95
Volkswagen		0.94
Adobe		0.92
Marvel Entertainment		0.92
McDonald's		0.87
Adidas		0.86
Nutella		0.81
Nintendo		0.80