Rascal Flatts Brand Affinity ranks highest Live Nation at 27.93% . Very Strong. Score DMDB 72.93% | Fanbase 69.84%

Rascal Flatts — country artist from US.

Rascal Flatts, a country-pop trio from Ohio, rose to prominence in the 2000s as one of America's top-selling groups. Formed by second cousins Gary LeVox and…

Rascal Flatts

Superstar

Country: US | Gender: male | Artist ID: 11e81bbd-947e-1dd0-824d-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadrockpop rock

Influential: 72.93% Fanbase: 69.84% Trending: 74.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.93% • Very Strong

As of 2025-09-09

1,999,065

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.93% | Fanbase 69.84% | Trending 74.48% | CAREER STAGE: SUPERSTAR

Biography

Rascal Flatts, a country-pop trio from Ohio, rose to prominence in the 2000s as one of America's top-selling groups. Formed by second cousins Gary LeVox and Jay Demarcus, the duo later became a trio with guitarist Joe Don Rooney. Signing with Lyric Street in 1999, their debut single "Prayin' for Daylight" in 2000 marked the beginning of their successful career, leading to multiple platinum-certified albums and chart-topping singles.

Throughout their over two-decade career, Rascal Flatts continued to dominate the country music scene with hit albums like "Feels Like Today" and "Me and My Gang." Their success extended beyond country charts, with crossover hits like "Life Is a Highway." Despite label changes and evolving musical styles, the trio maintained their popularity, releasing multiple successful albums and singles, culminating in the 2020 EP "How They Remember You" following the announcement of their farewell tour.

Report Date: 2025-09-09

Rascal Flatts converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, NIGERIA. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 33,300 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Ariat, Dancing with the Stars underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rascal Flatts score 0.37% — Low bucket.

Brand: Live NationBrand: AriatBrand: Dancing with the Stars

Followers:1,999,065

Engagements:7,409

Rate:0.4%

Posts:1,360

Avg Likes:6,833

Avg Comments:154

Avg Views:41,056

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,999,065 · Engagements 7,409 · Rate 0.4% Posts 1,360 · Views 41,056 · Avg Likes 6,833 · Avg Comments 154 · Avg Views 41,056	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 30% 35-44: 13% 45-64: 7%	Largest: 18-24 (44%); next: 25-34 (30%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (55%) BRAZIL (6%) NIGERIA (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (55%), BRAZIL (6%), NIGERIA (5%)
Platform Engagement	Instagram: 3,795 avg likes/post · Tiktok: 33,300 avg views/post · Youtube: 7,756 avg views/post	Best reach: Tiktok 33,300 avg views; best engagement: Instagram 3,795 avg likes

Top Brand Affinities

Live Nation

Score: 27.93

Ariat

Score: 23.18

Dancing with the Stars

Score: 21.92

Amazon Music

Score: 10.39

NBC

Score: 8.57

Margaritaville

Score: 7.94

Kroger

Score: 7.73

FOX

Score: 7.69

Verizon

Score: 6.78

Chick-fil-A

Score: 6.76

Macy's

Score: 6.44

Bud Light

Score: 6.03

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Top Brand Affinities

Brand	Category	Score
Live Nation		27.93
Ariat		23.18
Dancing with the Stars		21.92
Amazon Music		10.39
NBC		8.57
Margaritaville		7.94
Kroger		7.73
FOX		7.69
Verizon		6.78
Chick-fil-A		6.76
Macy's		6.44
Bud Light		6.03
American Eagle		5.68
Coors		5.65
NORDSTROM		5.58
Tim Hortons		5.58
Publix		5.35
iHeartRadio Music Awards		5.33
ULTA Beauty		5.25
NHL		5.19
Target		4.95
Busch		4.82
Movistar		4.79
Walmart		4.70
Dunkin' Donuts		4.50
The Home Depot		4.50
Babybump		4.12
Carhartt		4.02
OLD NAVY		3.73
Gillette		3.69
Bentley		3.60
Kate Spade		3.44
ABC		3.25
Columbia Pictures		3.24
Budweiser		3.13
Paramount Pictures		3.10
ESPN		3.02
NFL		2.98
Abercrombie & Fitch		2.97
MTV		2.82
PetSmart		2.75
Lululemon Athletica		2.48
LEGOLAND		2.43
Jeep		2.37
WWE		2.36
AMC		2.34
Costco		2.32
Chrysler		2.28
Snoopy And The Peanuts Gang		2.26
Pepsi		2.26