Rascal Flatts

Rascal Flatts

Country: US | Gender: male

Influence: 72.93% Fanbase: 69.84% Trending: 74.48% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.93% • Very Strong

As of 2025-09-26

1,999,065

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:54:11 UTC

Genres

countrycountrycontemporary countrycountry roadrockpop rock

Biography

Rascal Flatts, a country-pop trio from Ohio, rose to prominence in the 2000s as one of America's top-selling groups. Formed by second cousins Gary LeVox and Jay Demarcus, the duo later became a trio with guitarist Joe Don Rooney. Signing with Lyric Street in 1999, their debut single "Prayin' for Daylight" in 2000 marked the beginning of their successful career, leading to multiple platinum-certified albums and chart-topping singles.

Throughout their over two-decade career, Rascal Flatts continued to dominate the country music scene with hit albums like "Feels Like Today" and "Me and My Gang." Their success extended beyond country charts, with crossover hits like "Life Is a Highway." Despite label changes and evolving musical styles, the trio maintained their popularity, releasing multiple successful albums and singles, culminating in the 2020 EP "How They Remember You" following the announcement of their farewell tour.

Rascal Flatts Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

Rascal Flatts converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, NIGERIA. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 33,300 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Ariat, Dancing with the Stars underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rascal Flatts score 0.37%Low bucket.
Brand: Live NationBrand: AriatBrand: Dancing with the Stars
Followers:1,999,065
Engagements:7,409
Rate:0.4%
Posts:1,360
Views:41,056
Avg Likes:6,833
Avg Comments:154
Avg Views:41,056

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,999,065 · Engagements 7,409 · Rate 0.4%
Posts 1,360 · Views 41,056 · Avg Likes 6,833 · Avg Comments 154 · Avg Views 41,056
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 30%
35-44: 13%
45-64: 7%
Largest: 18-24 (44%); next: 25-34 (30%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (55%)
BRAZIL (6%)
NIGERIA (5%)
CANADA (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (55%), BRAZIL (6%), NIGERIA (5%)
Platform Engagement Instagram: 3,795 avg likes/post · Tiktok: 33,300 avg views/post · Youtube: 7,756 avg views/post Best reach: Tiktok 33,300 avg views; best engagement: Instagram 3,795 avg likes

Top Brand Affinities

Live Nation
Score: 27.93
Ariat
Score: 23.18
Dancing with the Stars
Score: 21.92
Amazon Music
Score: 10.39
NBC
Score: 8.57
Margaritaville
Score: 7.94
Kroger
Score: 7.73
FOX
Score: 7.69
Verizon
Score: 6.78
Chick-fil-A
Score: 6.76
Macy's
Score: 6.44
Bud Light
Score: 6.03
Brand Category Score
Live Nation 27.93
Ariat 23.18
Dancing with the Stars 21.92
Amazon Music 10.39
NBC 8.57
Margaritaville 7.94
Kroger 7.73
FOX 7.69
Verizon 6.78
Chick-fil-A 6.76
Macy's 6.44
Bud Light 6.03
American Eagle 5.68
Coors 5.65
NORDSTROM 5.58
Tim Hortons 5.58
Publix 5.35
iHeartRadio Music Awards 5.33
ULTA Beauty 5.25
NHL 5.19
Target 4.95
Busch 4.82
Movistar 4.79
Walmart 4.70
Dunkin' Donuts 4.50
The Home Depot 4.50
Babybump 4.12
Carhartt 4.02
OLD NAVY 3.73
Gillette 3.69
Bentley 3.60
Kate Spade 3.44
ABC 3.25
Columbia Pictures 3.24
Budweiser 3.13
Paramount Pictures 3.10
ESPN 3.02
NFL 2.98
Abercrombie & Fitch 2.97
MTV 2.82
PetSmart 2.75
Lululemon Athletica 2.48
LEGOLAND 2.43
Jeep 2.37
WWE 2.36
AMC 2.34
Costco 2.32
Chrysler 2.28
Snoopy And The Peanuts Gang 2.26
Pepsi 2.26

Official Profiles

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Artist: Rascal Flatts

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Rascal Flatts today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 14,160,154

PLATFORM TOTAL %
Spotify Spotify 10,366,396 73.21%
Pandora Pandora 2,025,204 14.30%
Last.fm Last.fm 1,633,017 11.53%
Yandex Yandex 134,361 0.95%
Jiosaavn Jiosaavn 1,176 0.01%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-16 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Lenovo Center Raleigh, United States
2026-01-17 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Thompson-Boling Arena at Food City Center Knoxville, United States
2026-01-18 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Enterprise Center St. Louis, United States
2026-01-23 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Fiserv Forum Milwaukee, United States
2026-01-24 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Xcel Energy Center Saint Paul, United States
2026-01-25 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus CHI Health Center Omaha Omaha, United States
2026-01-30 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus UBS Arena Elmont, United States
2026-01-31 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Prudential Center Newark, United States
2026-02-01 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus MVP Arena City of Albany, United States
2026-02-06 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Bridgestone Arena Nashville, United States
2026-02-07 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus United Center Chicago, United States
2026-02-08 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Gainbridge Fieldhouse Indianapolis, United States
2026-02-13 02:00 UTC Rascal Flatts, Chris Lane, Jay DeMarcus Gas South Arena Duluth, United States
2026-02-14 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Amalie Arena Tampa, United States
2026-02-14 03:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina Benchmark International Arena Tampa, United States
2026-02-15 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Hard Rock Live (in Seminole Hard Rock Hollywood) davie, United States
2026-02-15 03:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina Hard Rock Live - Seminole Hard Rock Hotel & Casino Hollywood Hollywood, United States
2026-02-20 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Mississippi Coast Coliseum Biloxi, United States
2026-02-20 03:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina Mississippi Coast Coliseum & Convention Center Biloxi, United States
2026-02-21 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Brookshire Grocery Arena Bossier City, United States
2026-02-22 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Paycom Center Oklahoma City, United States
2026-02-27 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus Oakland Arena Oakland, United States
2026-02-27 03:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina Rupp Arena Lexington, United States
2026-02-28 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus PPG Paints Arena Pittsburgh, United States
2026-03-01 02:00 UTC Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus KeyBank Center Buffalo, United States

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