Rascal Flatts
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
1,999,065
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:54:11 UTC
Genres
Biography
Throughout their over two-decade career, Rascal Flatts continued to dominate the country music scene with hit albums like "Feels Like Today" and "Me and My Gang." Their success extended beyond country charts, with crossover hits like "Life Is a Highway." Despite label changes and evolving musical styles, the trio maintained their popularity, releasing multiple successful albums and singles, culminating in the 2020 EP "How They Remember You" following the announcement of their farewell tour.
Rascal Flatts converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, NIGERIA. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 33,300 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Ariat, Dancing with the Stars underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,999,065 · Engagements 7,409 · Rate 0.4% Posts 1,360 · Views 41,056 · Avg Likes 6,833 · Avg Comments 154 · Avg Views 41,056 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 30% 35-44: 13% 45-64: 7% |
Largest: 18-24 (44%); next: 25-34 (30%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (55%) BRAZIL (6%) NIGERIA (5%) CANADA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (55%), BRAZIL (6%), NIGERIA (5%) |
| Platform Engagement | Instagram: 3,795 avg likes/post · Tiktok: 33,300 avg views/post · Youtube: 7,756 avg views/post | Best reach: Tiktok 33,300 avg views; best engagement: Instagram 3,795 avg likes |
Top Brand Affinities
Live Nation
Ariat
Dancing with the Stars
Amazon Music
NBC
Margaritaville
Kroger
FOX
Verizon
Chick-fil-A
Macy's
Bud Light
| Brand | Category | Score |
|---|---|---|
| Live Nation | 27.93 | |
| Ariat | 23.18 | |
| Dancing with the Stars | 21.92 | |
| Amazon Music | 10.39 | |
| NBC | 8.57 | |
| Margaritaville | 7.94 | |
| Kroger | 7.73 | |
| FOX | 7.69 | |
| Verizon | 6.78 | |
| Chick-fil-A | 6.76 | |
| Macy's | 6.44 | |
| Bud Light | 6.03 | |
| American Eagle | 5.68 | |
| Coors | 5.65 | |
| NORDSTROM | 5.58 | |
| Tim Hortons | 5.58 | |
| Publix | 5.35 | |
| iHeartRadio Music Awards | 5.33 | |
| ULTA Beauty | 5.25 | |
| NHL | 5.19 | |
| Target | 4.95 | |
| Busch | 4.82 | |
| Movistar | 4.79 | |
| Walmart | 4.70 | |
| Dunkin' Donuts | 4.50 | |
| The Home Depot | 4.50 | |
| Babybump | 4.12 | |
| Carhartt | 4.02 | |
| OLD NAVY | 3.73 | |
| Gillette | 3.69 | |
| Bentley | 3.60 | |
| Kate Spade | 3.44 | |
| ABC | 3.25 | |
| Columbia Pictures | 3.24 | |
| Budweiser | 3.13 | |
| Paramount Pictures | 3.10 | |
| ESPN | 3.02 | |
| NFL | 2.98 | |
| Abercrombie & Fitch | 2.97 | |
| MTV | 2.82 | |
| PetSmart | 2.75 | |
| Lululemon Athletica | 2.48 | |
| LEGOLAND | 2.43 | |
| Jeep | 2.37 | |
| WWE | 2.36 | |
| AMC | 2.34 | |
| Costco | 2.32 | |
| Chrysler | 2.28 | |
| Snoopy And The Peanuts Gang | 2.26 | |
| Pepsi | 2.26 |
Official Profiles
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LoginArtist: Rascal Flatts
The map shows every radio station that aired Rascal Flatts today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 14,160,154
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
10,366,396 | 73.21% |
| [+] |
|
2,025,204 | 14.30% |
| [+] |
|
1,633,017 | 11.53% |
| [+] |
|
134,361 | 0.95% |
| [+] |
|
1,176 | 0.01% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Lenovo Center | Raleigh, United States | |
| 2026-01-17 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Thompson-Boling Arena at Food City Center | Knoxville, United States | |
| 2026-01-18 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Enterprise Center | St. Louis, United States | |
| 2026-01-23 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Fiserv Forum | Milwaukee, United States | |
| 2026-01-24 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Xcel Energy Center | Saint Paul, United States | |
| 2026-01-25 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | CHI Health Center Omaha | Omaha, United States | |
| 2026-01-30 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | UBS Arena | Elmont, United States | |
| 2026-01-31 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Prudential Center | Newark, United States | |
| 2026-02-01 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | MVP Arena | City of Albany, United States | |
| 2026-02-06 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Bridgestone Arena | Nashville, United States | |
| 2026-02-07 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | United Center | Chicago, United States | |
| 2026-02-08 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Gainbridge Fieldhouse | Indianapolis, United States | |
| 2026-02-13 02:00 UTC | Rascal Flatts, Chris Lane, Jay DeMarcus | Gas South Arena | Duluth, United States | |
| 2026-02-14 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Amalie Arena | Tampa, United States | |
| 2026-02-14 03:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina | Benchmark International Arena | Tampa, United States | |
| 2026-02-15 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Hard Rock Live (in Seminole Hard Rock Hollywood) | davie, United States | |
| 2026-02-15 03:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina | Hard Rock Live - Seminole Hard Rock Hotel & Casino Hollywood | Hollywood, United States | |
| 2026-02-20 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Mississippi Coast Coliseum | Biloxi, United States | |
| 2026-02-20 03:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina | Mississippi Coast Coliseum & Convention Center | Biloxi, United States | |
| 2026-02-21 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Brookshire Grocery Arena | Bossier City, United States | |
| 2026-02-22 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Paycom Center | Oklahoma City, United States | |
| 2026-02-27 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | Oakland Arena | Oakland, United States | |
| 2026-02-27 03:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina | Rupp Arena | Lexington, United States | |
| 2026-02-28 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | PPG Paints Arena | Pittsburgh, United States | |
| 2026-03-01 02:00 UTC | Rascal Flatts, Chris Lane, Lauren Alaina, Jay DeMarcus | KeyBank Center | Buffalo, United States |















