RANI
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
520,397
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:06 UTC
Genres
Biography
RANI builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, NETHERLANDS, KENYA. With a heavily female (62%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (14,500 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with LINDA, Warner Music, Hunkemoller point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 520,397 · Engagements 1,246 · Rate 0.2% Posts 1,600 · Views 15,260 · Avg Likes 1,171 · Avg Comments 34 · Avg Views 15,260 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 39% 35-44: 8% 13-17: 6% |
Largest: 18-24 (45%); next: 25-34 (39%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (18%) NETHERLANDS (9%) KENYA (9%) UNITED KINGDOM (7%) SOUTH AFRICA (6%) |
Top regions: UNITED STATES (18%), NETHERLANDS (9%), KENYA (9%) |
| Platform Engagement | Instagram: 148 avg likes/post · Tiktok: 14,500 avg views/post · Youtube: 760 avg views/post | Best reach: Tiktok 14,500 avg views; best engagement: Tiktok 971 avg likes |
Top Brand Affinities
LINDA
Warner Music
Hunkemoller
Efteling
Pioneer
Ableton
Trancefamily
Tomorrowland
Amazon Music
Nakd
Mixcloud
KLM
| Brand | Category | Score |
|---|---|---|
| LINDA | 74.46 | |
| Warner Music | 52.51 | |
| Hunkemoller | 48.22 | |
| Efteling | 31.24 | |
| Pioneer | 25.03 | |
| Ableton | 20.77 | |
| Trancefamily | 19.15 | |
| Tomorrowland | 17.59 | |
| Amazon Music | 17.26 | |
| Nakd | 17.19 | |
| Mixcloud | 17.10 | |
| KLM | 14.67 | |
| Amstel | 14.48 | |
| MOOG | 14.10 | |
| Hema | 14.03 | |
| Pro Tools | 12.10 | |
| Zalando | 10.13 | |
| Spotify Music | 10.05 | |
| Sennheiser | 8.51 | |
| SoundCloud | 8.41 | |
| OOTD Magazine | 7.12 | |
| ASOS | 6.44 | |
| MISSGUIDED | 6.00 | |
| Beats Electronics | 5.60 | |
| boohoo | 5.37 | |
| NBC | 5.19 | |
| Steve Madden | 5.02 | |
| iHeartRadio Music Awards | 4.54 | |
| MTV | 4.31 | |
| Dr. Martens | 4.12 | |
| Stradivarius | 3.98 | |
| Daniel Wellington | 3.78 | |
| NARS Cosmetics | 3.68 | |
| Bacardi | 3.66 | |
| TOM FORD | 3.61 | |
| Coachella | 3.52 | |
| Urban Outfitters | 3.49 | |
| H&M | 3.39 | |
| Marc Jacobs | 3.33 | |
| Primark | 3.31 | |
| Bershka | 3.26 | |
| Fenty beauty | 3.05 | |
| Pull&Bear | 2.95 | |
| Aperol | 2.89 | |
| Philips | 2.70 | |
| Puma | 2.63 | |
| Dolce & Gabbana | 2.57 | |
| Lollapalooza | 2.56 | |
| Calvin Klein | 2.52 | |
| Vogue | 2.44 |
Official Profiles
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LoginArtist: RANI
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
