Randy

Randy — pop artist from PR.

Randy Ariel Ortiz Acevedo, born on July 16, 1983, in San Juan, Puerto Rico, is a Puerto Rican singer-songwriter and music icon. Starting his musical career in…

Influence: 61.66% Fanbase: 39.19% Trending: 72.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 22.82% • Very Strong

As of 2025-09-08

2,915,223

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:06 UTC

Genres

poppopasian pophip-hop & raptrap latinolatin hip hophip-hop/rapreggaereggaelatinlatinreggaetonreggaeton flowperreourbano latino

Biography

Randy Ariel Ortiz Acevedo, born on July 16, 1983, in San Juan, Puerto Rico, is a Puerto Rican singer-songwriter and music icon. Starting his musical career in 2001 as a backing vocalist in a church in San Juan, he developed a melodic and slow singing style influenced by artists such as The Jackson 5 and Lionel Richie, leading to his unique R&B sound. After forming the duo Jowell & Randy, he became a prominent figure in urban music, known as one of the best reggaeton duos in history, still producing hits and selling out arenas two decades later.

In 2015, Randy released his debut solo album "Roses&Wines," featuring collaborations with artists like Arcangel, De La Ghetto, Álvaro Diaz, Vinny Rivera, and Ken-Y, showcasing his versatility. His second solo studio album, "Romances de una Nota Vol 1," released in 2017, included hits like "Loquita" and highlighted his romantic and melodic side, blending genres such as bachata, reggaeton, and hip hop as a prelude to his prophetic third studio album.

Top Brand Affinities

Report Date: 2025-09-08

Randy engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, PERU, UNITED STATES. The fan base skews heavily male (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,928 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around La Perla, Univision, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Randy score 0.22% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Amazon Music

Followers:2,915,223

Engagements:6,433

Rate:0.2%

Posts:10,111

Avg Likes:6,428

Avg Comments:121

Avg Views:1,928

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,915,223 · Engagements 6,433 · Rate 0.2% Posts 10,111 · Views 1,928 · Avg Likes 6,428 · Avg Comments 121 · Avg Views 1,928	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 33% 13-17: 4% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	COLOMBIA (15%) PERU (14%) UNITED STATES (13%) VENEZUELA (10%) ECUADOR (8%)	Top regions: COLOMBIA (15%), PERU (14%), UNITED STATES (13%)
Platform Engagement	Instagram: 6,303 avg likes/post · Youtube: 1,928 avg views/post	Best reach: Youtube 1,928 avg views; best engagement: Instagram 6,303 avg likes

Top Brand Affinities

La Perla

Score: 22.82

Univision

Score: 16.48

Amazon Music

Score: 10.04

Andis

Score: 8.85

Suavecito

Score: 7.99

Pioneer

Score: 7.36

Barber Shop Connect

Score: 6.82

Movistar

Score: 6.53

American Airlines

Score: 5.80

Amway

Score: 5.16

iHeartRadio Music Awards

Score: 5.04

Hennessy

Score: 3.14

Brand	Category	Score
La Perla		22.82
Univision		16.48
Amazon Music		10.04
Andis		8.85
Suavecito		7.99
Pioneer		7.36
Barber Shop Connect		6.82
Movistar		6.53
American Airlines		5.80
Amway		5.16
iHeartRadio Music Awards		5.04
Hennessy		3.14
shein		3.13
Acura		3.07
VidaSana		2.98
Cafecito		2.96
SoundCloud		2.63
Los Angeles Lakers		2.26
NBA		2.24
Busch		2.04
Beats Electronics		2.00
musical.ly		2.00
Kodak		2.00
Timberland		1.95
Forever 21		1.95
Spotify Music		1.91
Scion		1.90
Herbalife		1.71
FashionNova		1.69
Lamborghini		1.68
Pic Collage		1.56
Sony		1.52
Coachella		1.51
Yamaha		1.50
Lexus		1.49
Sneakerhead		1.49
Guess		1.47
H&M		1.46
Reebok		1.46
Puma		1.40
Supreme		1.40
UFC		1.36
Pandora		1.34
Nike		1.31
Mazda		1.26
Versace		1.25
Ferrari		1.22
Gucci		1.18
Honda		1.17
Hyundai		1.17