Randall King
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
578,749
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:04:37 UTC
Genres
Biography
Into the Neon, co-produced by King and Jared Conrad, showcases 18 tracks that blend timeless swagger with Y2K-era country influences, pushing the boundaries between traditional and modern country music. King's commitment to preserving country's roots while infusing it with fresh energy is evident in this album, solidifying his place as a leading voice in the genre. With a signature mix of rowdy roughness, romantic tenderness, and emotional depth, King continues to evolve his sound, staying true to his honky-tonk roots while embracing new sonic territories.
Randall King maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, NIGERIA. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 52,500 avg views per post; Tiktok functions as the community touchpoint. Affinity with Ariat, Houston Livestock Show and Rodeo, Sherri Hill makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 578,749 · Engagements 10,256 · Rate 1.8% Posts 4,702 · Views 57,958 · Avg Likes 9,185 · Avg Comments 225 · Avg Views 57,958 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 36% 35-44: 15% 45-64: 9% |
Largest: 18-24 (37%); next: 25-34 (36%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (49%) BRAZIL (18%) NIGERIA (6%) INDIA (2%) INDONESIA (2%) |
Top regions: UNITED STATES (49%), BRAZIL (18%), NIGERIA (6%) |
| Platform Engagement | Instagram: 2,866 avg likes/post · Tiktok: 52,500 avg views/post · Youtube: 5,458 avg views/post | Best reach: Tiktok 52,500 avg views; best engagement: Tiktok 5,979 avg likes |
Top Brand Affinities
Ariat
Houston Livestock Show and Rodeo
Sherri Hill
Miller Lite
Coors
RAM Trucks
Barstool Sports
Margaritaville
Bud Light
Amazon Music
Busch
Carhartt
| Brand | Category | Score |
|---|---|---|
| Ariat | 88.00 | |
| Houston Livestock Show and Rodeo | 73.59 | |
| Sherri Hill | 39.44 | |
| Miller Lite | 38.71 | |
| Coors | 20.55 | |
| RAM Trucks | 18.67 | |
| Barstool Sports | 14.45 | |
| Margaritaville | 13.60 | |
| Bud Light | 13.37 | |
| Amazon Music | 11.20 | |
| Busch | 10.91 | |
| Carhartt | 10.60 | |
| Dr Pepper | 10.13 | |
| Chick-fil-A | 8.91 | |
| Free People | 7.87 | |
| Verizon | 7.15 | |
| GMC | 6.55 | |
| Cadillac | 6.17 | |
| NBC | 5.34 | |
| Jameson | 5.27 | |
| Target | 4.84 | |
| Steve Madden | 4.74 | |
| Kroger | 4.70 | |
| American Eagle | 4.69 | |
| iHeartRadio Music Awards | 4.68 | |
| Jeep | 4.61 | |
| Budweiser | 4.48 | |
| Walmart | 4.34 | |
| Dodge | 4.16 | |
| Chevrolet | 4.02 | |
| Taco Bell | 3.85 | |
| Ford | 3.84 | |
| NORDSTROM | 3.72 | |
| Gillette | 3.71 | |
| ESPN | 3.63 | |
| Jack Daniels | 3.62 | |
| Bentley | 3.33 | |
| NHL | 3.32 | |
| Spotify Music | 3.31 | |
| Harley-Davidson | 3.30 | |
| OLD NAVY | 3.28 | |
| Chrysler | 3.23 | |
| Lululemon Athletica | 3.18 | |
| Oakley | 3.15 | |
| Under Armour | 3.10 | |
| Abercrombie & Fitch | 2.97 | |
| PetSmart | 2.72 | |
| Monster Beverage | 2.72 | |
| Sunnies Studios | 2.66 | |
| NFL | 2.60 |
Official Profiles
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LoginArtist: Randall King
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Randall King, Braxton Keith | Mission Ballroom | Denver, United States | |
| 2026-01-16 08:00 UTC | Randall King | The Lincoln | Cheyenne, United States | |
| 2026-01-17 03:00 UTC | Randall King | The Lincoln Cheyenne | Cheyenne, United States | |
| 2026-01-18 03:00 UTC | Randall King | Whiskey Rose | Colorado Springs, United States | |
| 2026-01-23 04:00 UTC | Randall King | Slowdown | Omaha, United States |















