Raja Kumari

Raja Kumari — pop artist from US.

Raja Kumari, a Los Angeles-based songwriter and rapper, uniquely blends classical Indian traditions with hip-hop to create her signature "BollyHood" style.…

Influence: 64.09% Fanbase: 35.58% Trending: 78.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 21.96% • Very Strong

As of 2025-09-08

1,964,907

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:30 UTC

Genres

poppophip-hop & rapdesi hip hophip-hop/raphip hoptrap

Biography

Raja Kumari, a Los Angeles-based songwriter and rapper, uniquely blends classical Indian traditions with hip-hop to create her signature "BollyHood" style. With her 2018 debut album, The Come Up, she aimed to serve as a role model for Asian-Americans and bring Indian culture into the mainstream through authentic imagery. Growing up as Sveta Rao in Claremont, California, Kumari immersed herself in Indian classical music and hip-hop, leading her to pursue a music career after college where she studied South Asian religious studies. Kumari's songwriting talents have earned her credits on tracks for artists like Fall Out Boy, Iggy Azalea, Fifth Harmony, and Gwen Stefani, showcasing her diverse musical abilities. Signed with Epic Records, Kumari's debut album features production from industry heavyweights like the-Dream, Timbaland, and Mike WiLL Made It, solidifying her presence in both the Indian and American music scenes.

Top Brand Affinities

Report Date: 2025-09-08

Raja Kumari resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, UNITED STATES, UNITED ARAB EMIRATES. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (217,217 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Sabyasachi Mukherjee, Pioneer, Bajaj makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raja Kumari score 0.90% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: PioneerBrand: Bajaj

Followers:1,964,907

Engagements:17,602

Rate:0.9%

Posts:714

Avg Likes:17,209

Avg Comments:367

Avg Views:278,817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,964,907 · Engagements 17,602 · Rate 0.9% Posts 714 · Views 278,817 · Avg Likes 17,209 · Avg Comments 367 · Avg Views 278,817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 37% 13-17: 5% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (37%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (73%) UNITED STATES (7%) UNITED ARAB EMIRATES (7%) NEPAL (5%) BANGLADESH (5%)	Top regions: INDIA (73%), UNITED STATES (7%), UNITED ARAB EMIRATES (7%)
Platform Engagement	Instagram: 9,712 avg likes/post · Tiktok: 61,600 avg views/post · Youtube: 217,217 avg views/post	Best reach: Youtube 217,217 avg views; best engagement: Instagram 9,712 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 21.96

Pioneer

Score: 8.87

Bajaj

Score: 7.66

Maruti

Score: 7.58

Mahindra

Score: 6.80

MTV

Score: 5.81

Beats Electronics

Score: 5.39

Ableton

Score: 5.12

Snapseed

Score: 4.47

Superdry

Score: 4.43

musical.ly

Score: 3.91

Selfiegram

Score: 3.90

Brand	Category	Score
Sabyasachi Mukherjee		21.96
Pioneer		8.87
Bajaj		7.66
Maruti		7.58
Mahindra		6.80
MTV		5.81
Beats Electronics		5.39
Ableton		5.12
Snapseed		4.47
Superdry		4.43
musical.ly		3.91
Selfiegram		3.90
G-shock		3.86
Travelgram		3.45
KTM		3.44
H&M		3.02
Bacardi		2.96
Puma		2.76
National Geographic		2.63
Ray-Ban		2.61
Tomorrowland		2.53
FashionNova		2.52
Pizza Hut		2.50
SoundCloud		2.45
Nikon		2.37
Rolls-Royce		2.33
Geocaching		2.30
Huda Beauty		2.29
Gymshark		2.27
Canon		2.20
Levi's		2.18
Red Bull		2.14
Adobe		2.12
SheInside		2.02
Sneakerhead		1.98
shein		1.98
Ducati		1.94
Fenty beauty		1.92
Harley-Davidson		1.91
Maybelline		1.90
HBO		1.89
A Game of Tones		1.84
Sony		1.78
Spotify Music		1.77
Yamaha		1.77
Vogue		1.76
Make Up For Ever		1.76
Zara		1.72
Paramount Pictures		1.71
Xiaomi		1.68