Raisa Brand Affinity ranks highest Garuda Indonesia at 25.87% . Very Strong. Score DMDB 53.64% | Fanbase 56.85%

Raisa — pop artist from ID.

Raisa Andriana, known professionally as Raisa, is an Indonesian pop singer born on June 6, 1990. She rose to fame with her debut single "Serba Salah" in June…

Raisa

Established

Country: ID | Gender: female | Artist ID: 11e81bc1-7783-0246-ba5d-a0369fe50396

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Genres

poppopindonesian popmainstream popasian popr&b, funk & soulindonesian r&bcontemporary r&belectronicdance

Influential: 53.64% Fanbase: 56.85% Trending: 52.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 25.87% • Very Strong

As of 2025-09-09

39,938,960

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.64% | Fanbase 56.85% | Trending 52.03% | CAREER STAGE: MID_LEVEL

Biography

Raisa Andriana, known professionally as Raisa, is an Indonesian pop singer born on June 6, 1990. She rose to fame with her debut single "Serba Salah" in June 2010 and has since released four studio albums, including "It's Personal" in 2022. Raisa made history on February 25, 2023, as the first Indonesian woman to hold a solo concert at Stadion Utama Gelora Bung Karno, with a capacity of 40,000 audience.

Following her successful concert, Raisa released a documentary film titled "Harta Tahta Raisa" and an album featuring live performances from the event. In 2025, she released the single "It's Okay to Not Be Okay," a collaboration with producer Gusti Irwan Wibowo, showcasing a supportive and uplifting message in her music.

Report Date: 2025-09-09

Raisa is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, INDIA, MALAYSIA. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (163,000 avg views per post); Instagram builds the community layer. Affinity data highlights Garuda Indonesia, Jafra, OOTD Magazine, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raisa score 0.09% — Low bucket.

Brand: Garuda IndonesiaBrand: JafraBrand: OOTD Magazine

Followers:39,938,960

Engagements:37,043

Rate:0.1%

Posts:5,938

Avg Likes:36,360

Avg Comments:385

Avg Views:183,017

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,938,960 · Engagements 37,043 · Rate 0.1% Posts 5,938 · Views 183,017 · Avg Likes 36,360 · Avg Comments 385 · Avg Views 183,017	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 11% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	INDONESIA (95%) INDIA (2%) MALAYSIA (1%) BRAZIL (1%) UNITED STATES (1%)	Top regions: INDONESIA (95%), INDIA (2%), MALAYSIA (1%)
Platform Engagement	Instagram: 23,456 avg likes/post · Tiktok: 163,000 avg views/post · Youtube: 20,017 avg views/post	Best reach: Tiktok 163,000 avg views; best engagement: Instagram 23,456 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 25.87

Jafra

Score: 11.37

OOTD Magazine

Score: 9.13

Daihatsu

Score: 6.80

Max Mara

Score: 6.54

Yakult

Score: 5.97

Pull&Bear

Score: 4.85

Coach

Score: 4.42

Bajaj

Score: 4.27

Hot Wheels

Score: 4.21

Oriflame

Score: 4.09

Petronas

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		25.87
Jafra		11.37
OOTD Magazine		9.13
Daihatsu		6.80
Max Mara		6.54
Yakult		5.97
Pull&Bear		4.85
Coach		4.42
Bajaj		4.27
Hot Wheels		4.21
Oriflame		4.09
Petronas		3.96
Preloved		3.66
Billabong		3.66
Carrefour		3.44
Pizza Hut		3.03
H&M		2.77
New Balance		2.74
Philips		2.45
A Game of Tones		2.31
ASICS		2.11
LEGOLAND		2.08
Xiaomi		2.01
UNIQLO		1.99
Honda		1.87
Mitsubishi		1.72
Ducati		1.72
Suzuki		1.65
Snapseed		1.59
Mitsubishi Motors		1.44
Bershka		1.38
Universal		1.37
Maybelline		1.33
musical.ly		1.32
Fujifilm		1.31
Samsung Group		1.20
Yamaha		1.18
Google		1.16
Vans		1.13
Christian Dior		0.92
Adobe		0.90
Toyota		0.87
Vogue		0.82
Porsche		0.80
Adidas		0.79
Polaroid		0.78
Converse		0.78
Levi's		0.76
Pokemon		0.72
Lego		0.70