Rainbow Kitten Surprise
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,135,766
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:34:50 UTC
Genres
Biography
Since their independent releases SEVEN + MARY (2013) and RKS (2015), Rainbow Kitten Surprise has amassed over 2 billion global streams. Their 2018 full-length debut HOW TO: FRIEND, LOVE, FREEFALL on Elektra Records includes the RIAA-certified Platinum single "It's Called: Freefall."
Rainbow Kitten Surprise maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans female-leaning (50%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 77,250 avg views per post; Tiktok functions as the community touchpoint. Affinity with Miller Lite, Coors, Madewell makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,135,766 · Engagements 12,619 · Rate 1.1% Posts 1,003 · Views 89,290 · Avg Likes 12,187 · Avg Comments 142 · Avg Views 89,290 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 29% 35-44: 8% 13-17: 7% |
Largest: 18-24 (53%); next: 25-34 (29%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (57%) BRAZIL (7%) CANADA (6%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) |
Top regions: UNITED STATES (57%), BRAZIL (7%), CANADA (6%) |
| Platform Engagement | Instagram: 4,604 avg likes/post · Tiktok: 77,250 avg views/post · Youtube: 12,040 avg views/post | Best reach: Tiktok 77,250 avg views; best engagement: Tiktok 7,031 avg likes |
Top Brand Affinities
Miller Lite
Coors
Madewell
Pacific Northwest Wonderland
Free People
Lollapalooza
Verizon
Margaritaville
Kroger
Taco Bell
Coachella
Busch
| Brand | Category | Score |
|---|---|---|
| Miller Lite | 14.08 | |
| Coors | 11.68 | |
| Madewell | 11.28 | |
| Pacific Northwest Wonderland | 10.06 | |
| Free People | 9.53 | |
| Lollapalooza | 9.14 | |
| Verizon | 9.06 | |
| Margaritaville | 6.98 | |
| Kroger | 6.90 | |
| Taco Bell | 5.85 | |
| Coachella | 5.76 | |
| Busch | 5.71 | |
| Showtime | 5.54 | |
| Anthropologie | 5.48 | |
| Publix | 5.47 | |
| Hot Topic | 5.29 | |
| American Eagle | 4.93 | |
| Bud Light | 4.92 | |
| Philips | 4.48 | |
| Urban Outfitters | 4.37 | |
| Airbnb | 4.04 | |
| Heinz | 4.01 | |
| Target | 3.96 | |
| Gillette | 3.90 | |
| Budweiser | 3.87 | |
| Carhartt | 3.86 | |
| Holden | 3.78 | |
| Polaroid | 3.72 | |
| Chrysler | 3.60 | |
| Paramount Pictures | 3.44 | |
| Tinder | 3.39 | |
| Lululemon Athletica | 3.35 | |
| Sunnies Studios | 3.08 | |
| Chipotle Mexican Grill | 2.99 | |
| Guinness | 2.92 | |
| Dr. Martens | 2.87 | |
| Spotify Music | 2.83 | |
| Kodak | 2.79 | |
| Cadillac | 2.77 | |
| Walmart | 2.62 | |
| The Olympic Games | 2.56 | |
| NHL | 2.49 | |
| Emporium | 2.38 | |
| Pepsi | 2.33 | |
| The North Face | 2.26 | |
| Activision Blizzard | 2.25 | |
| Nickelodeon | 2.16 | |
| Geocaching | 2.11 | |
| Vans | 2.05 | |
| Bellagio | 1.97 |
Official Profiles
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LoginArtist: Rainbow Kitten Surprise
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 8,888,389
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
7,233,202 | 81.38% |
| [+] |
Last.fm |
986,995 | 11.10% |
| [+] |
Audiomack |
426,210 | 4.80% |
| [+] |
Pandora |
172,667 | 1.94% |
| [+] |
Yandex |
69,315 | 0.78% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-24 03:00 UTC | Rainbow Kitten Surprise | Forum Melbourne | Melbourne, Australia | |
| 2026-01-25 00:30 UTC | Listen Out 2026 | Catani Gardens | Saint Kilda, Australia | |
| 2026-01-29 03:00 UTC | Rainbow Kitten Surprise | The Tivoli | Fortitude Valley, Australia | |
| 2026-01-31 00:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | Brisbane Showgrounds | City of Brisbane, Australia | |
| 2026-02-01 01:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | The Domain | Sydney, Australia | |
| 2026-02-02 04:00 UTC | Rainbow Kitten Surprise | Enmore Theatre | Sydney, Australia |
