Ragz Originale

Ragz Originale — r&b, funk & soul artist from GB.

For those with discerning tastes, music serves as a powerful form of expression and connection. It allows individuals to convey their emotions, beliefs, and…

Influence: 51.00% Fanbase: 22.93% Trending: 65.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 84.95% • Very Strong

As of 2025-09-08

23,287

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:59 UTC

Genres

r&b, funk & soulindie r&br&b/soulcontemporary r&bhip-hop & rapuk alternative hip hop

Biography

For those with discerning tastes, music serves as a powerful form of expression and connection. It allows individuals to convey their emotions, beliefs, and experiences through the universal language of sound. Whether it's through intricate melodies, poignant lyrics, or innovative production techniques, music has the ability to resonate with listeners on a deeply personal level, creating a sense of unity and understanding among those who appreciate its artistry.

People with refined palates for music often seek out diverse genres and styles, constantly expanding their musical horizons in search of new sounds and experiences. They value authenticity and creativity in the music they listen to, gravitating towards artists who push boundaries and defy conventions. For these individuals, music is more than just entertainment—it is a form of self-expression and a means of connecting with others who share their passion for sonic exploration.

Top Brand Affinities

Report Date: 2025-09-08

Ragz Originale builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (5,703 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Adidas Y-3, Warner Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ragz Originale score 7.10% — Very Strong bucket.

Brand: MixcloudBrand: Adidas Y-3Brand: Warner Music

Followers:23,287

Engagements:1,653

Rate:7.1%

Posts:67

Avg Likes:1,635

Avg Comments:71

Avg Views:5,703

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,287 · Engagements 1,653 · Rate 7.1% Posts 67 · Views 5,703 · Avg Likes 1,635 · Avg Comments 71 · Avg Views 5,703	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 44% 35-44: 7% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (44%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED KINGDOM (45%) UNITED STATES (17%) BRAZIL (7%) FRANCE (7%) SOUTH AFRICA (5%)	Top regions: UNITED KINGDOM (45%), UNITED STATES (17%), BRAZIL (7%)
Platform Engagement	Instagram: 1,501 avg likes/post · Youtube: 5,703 avg views/post	Best reach: Youtube 5,703 avg views; best engagement: Instagram 1,501 avg likes

Top Brand Affinities

Mixcloud

Score: 84.95

Adidas Y-3

Score: 36.25

Warner Music

Score: 33.71

ITV

Score: 29.04

Marni

Score: 26.04

Selfridges

Score: 25.96

Jil Sander

Score: 23.45

Sky Sports

Score: 20.83

Havana Club

Score: 19.65

Ableton

Score: 19.57

Zalando

Score: 18.29

True Religion

Score: 18.04

Brand	Category	Score
Mixcloud		84.95
Adidas Y-3		36.25
Warner Music		33.71
ITV		29.04
Marni		26.04
Selfridges		25.96
Jil Sander		23.45
Sky Sports		20.83
Havana Club		19.65
Ableton		19.57
Zalando		18.29
True Religion		18.04
Amazon Music		17.24
Pioneer		17.15
Arc'teryx		17.11
GENTLE MONSTER		16.98
SoundCloud		16.61
New Era		16.41
ASOS		14.59
Palm Angels		13.83
Fred Perry		13.67
A.P.C.		13.46
Akai		13.07
Stella McCartney		12.61
Jean Paul Gaultier		12.34
Acne Studios		11.73
Ellesse		11.65
Vivienne Westwood		11.64
All Saints		11.57
Nasty Gal		11.54
Depop		11.34
Alexander Wang		11.09
boohoo		10.49
MISSGUIDED		10.37
Spotify Music		10.32
Stone Island		10.23
Beats Electronics		10.17
Stüssy		10.13
Hennessy		9.90
Dr. Martens		9.80
Pro Tools		9.30
Coach		9.26
Vauxhall		8.63
River Island		8.55
JACQUEMUS		7.84
Foot Locker		7.84
Carhartt		7.62
Kodak		7.45
Maison Margiela		7.39
Tate Modern		7.38