Raftaar

Raftaar — pop artist from IN.

Born in Thiruvananthapuram, Dilin Nair, known by his stage name Raftaar, established himself as a prominent figure in the South Asian rap scene, with Delhi…

Influence: 56.15% Fanbase: 56.29% Trending: 56.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 8.02% • Very Strong

As of 2025-09-09

8,333,672

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:12 UTC

Genres

popdesi poppophip-hop & rapdesi hip hophindi hip hopdesi trap

Biography

Born in Thiruvananthapuram, Dilin Nair, known by his stage name Raftaar, established himself as a prominent figure in the South Asian rap scene, with Delhi shaping his cultural influences. Since 2013, Raftaar has been recognized for his unique brand of desi hip-hop, appealing to urban millennials and earning a devoted following.

A versatile artist, Raftaar excels as a lyricist, composer, rapper, and dancer, showcasing his talents in multiple languages including Hindi, Punjabi, Haryanvi, and Malayalam. With popular hits such as "Dhakkad," "Zinda Hai," and "Swag Mera Desi," Raftaar continues to make his mark in the music industry, positioning himself as a youth icon and promising more to come in his musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Raftaar stands out with 18-24 & 25-34 audiences across INDIA, PAKISTAN, BANGLADESH. The profile is heavily male (90%), and content lands hardest on Youtube, where posts average 390,745 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mahindra, Maruti, PlayerUnknown's Battlegrounds, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Raftaar a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raftaar score 0.95% — Low bucket.

Brand: MahindraBrand: MarutiBrand: PlayerUnknown's Battlegrounds

Followers:8,333,672

Engagements:78,791

Rate:0.9%

Posts:368

Avg Likes:78,383

Avg Comments:641

Avg Views:390,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,333,672 · Engagements 78,791 · Rate 0.9% Posts 368 · Views 390,745 · Avg Likes 78,383 · Avg Comments 641 · Avg Views 390,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 29% 13-17: 7% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (29%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	INDIA (86%) PAKISTAN (5%) BANGLADESH (2%) NEPAL (2%) UNITED STATES (1%)	Top regions: INDIA (86%), PAKISTAN (5%), BANGLADESH (2%)
Platform Engagement	Instagram: 65,023 avg likes/post · Youtube: 390,745 avg views/post	Best reach: Youtube 390,745 avg views; best engagement: Instagram 65,023 avg likes

Top Brand Affinities

Mahindra

Score: 8.02

Maruti

Score: 6.12

PlayerUnknown's Battlegrounds

Score: 5.80

KTM

Score: 4.45

Bajaj

Score: 4.37

G-shock

Score: 4.03

Snapseed

Score: 4.02

musical.ly

Score: 3.90

MTV

Score: 3.46

Travelgram

Score: 2.42

Gymshark

Score: 2.20

Adobe

Score: 2.15

Brand	Category	Score
Mahindra		8.02
Maruti		6.12
PlayerUnknown's Battlegrounds		5.80
KTM		4.45
Bajaj		4.37
G-shock		4.03
Snapseed		4.02
musical.ly		3.90
MTV		3.46
Travelgram		2.42
Gymshark		2.20
Adobe		2.15
Puma		2.14
Beats Electronics		2.13
Rolls-Royce		2.10
Xiaomi		2.06
Canon		1.92
National Geographic		1.90
FashionNova		1.89
Nikon		1.84
Ray-Ban		1.80
Sneakerhead		1.64
Rolex		1.60
H&M		1.54
Suzuki		1.53
Pizza Lover		1.48
Levi's		1.44
Ducati		1.43
Zara		1.43
Harley-Davidson		1.38
SheInside		1.37
Sony		1.35
KFC		1.34
Lamborghini		1.31
Yamaha		1.28
Ferrari		1.24
Apple		1.22
shein		1.19
Supreme		1.16
Reebok		1.13
Grand Theft Auto		1.11
Red Bull		1.10
WWE		1.09
Marvel Entertainment		1.05
Samsung Group		1.05
Gucci		1.02
Calvin Klein		1.00
Pepsi		0.96
L'Oréal Paris		0.94
FIFA		0.87