Raffi

Raffi

Country: EG | Gender: male

Influence: 57.96% Fanbase: 37.67% Trending: 68.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

97,200

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 05:00:34 UTC

Genres

children's musicchildren's musiccanadian children's musicfolk & traditionalchildren's folk

Biography

Raffi, a prominent figure in children's music, is known for his light and playful style of song and storytelling. Originally a folk singer/songwriter from Canada, Raffi redirected his career towards children's music in the late '70s and went on to revolutionize the genre by incorporating various musical influences like folk, reggae, and jazz. Despite his commercial success, Raffi has maintained a non-commercial approach, keeping ticket prices low and refusing larger venues to connect with his young audience. He is also an advocate for ecological awareness, founding the Centre for Child Honouring and the Red Hood Project, while consistently releasing albums that resonate with both children and parents.

Raffi's journey into children's music began accidentally when he performed at a folk festival in a school and later recorded his debut album, "Singable Songs for the Very Young," which filled a void in quality children's music. Throughout his career, he released numerous popular albums, including the iconic "Baby Beluga" in 1980. Raffi's commitment to children's entertainment led him to receive the Order of Canada in 1983 for his impactful work. Additionally, he ventured into environmental activism with albums like "Evergreen, Everblue," blending ecological themes with his music. Despite his philanthropic efforts, Raffi continued to write and perform, with his albums consistently charting high and resonating with audiences of all ages.

Raffi Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Raffi resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a heavily female (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (9,978 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Raffi score 0.04%Low bucket.
Followers:97,200
Engagements:39
Rate:0.0%
Posts:130
Views:9,978
Avg Likes:39
Avg Comments:0
Avg Views:9,978

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 97,200 · Engagements 39 · Rate 0.0%
Posts 130 · Views 9,978 · Avg Likes 39 · Avg Comments 0 · Avg Views 9,978
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 27%
35-44: 18%
45-64: 14%
Largest: 25-34 (38%); next: 18-24 (27%)
Gender Split Female: 68%
Male: 32%
Non-binary/Other: 0%
Skews female (68%)
Top Countries UNITED STATES (66%)
CANADA (15%)
BRAZIL (2%)
UNITED KINGDOM (2%)
INDIA (2%)
Top regions: UNITED STATES (66%), CANADA (15%), BRAZIL (2%)
Platform Engagement Youtube: 9,978 avg views/post Best reach: Youtube 9,978 avg views; best engagement: Youtube 39 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Raffi

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Raffi today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-01)

Total: 1,684,486

PLATFORM TOTAL %
Spotify Spotify 1,684,486 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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