Rafa Pabón

Rafa Pabón — pop artist from PR.

Puerto Rican rapper, songwriter, producer, and activist Rafa Pabön is known for blending urban music with various Latin genres like rumba, salsa, and cumbia.…

Influence: 55.09% Fanbase: 33.90% Trending: 65.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 26.41% • Very Strong

As of 2025-09-21

724,462

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:30:54 UTC

Genres

popdominican popasian pophip-hop & raptrap latinolatinreggaetonreggaeton flowlatin

Biography

Puerto Rican rapper, songwriter, producer, and activist Rafa Pabön is known for blending urban music with various Latin genres like rumba, salsa, and cumbia. His career gained momentum with hits like "Vida Respira" in 2015, followed by successful collaborations such as "Pa Mi" and "Jangueo". Pabön's socially conscious music, including the protest song "Sin Aire", has garnered him critical acclaim and multiple award nominations, including a Latin Grammy nod in 2021.

Most recently, Pabön released his debut studio album "Galería" produced by Eduardo Cabra, a 28-time Grammy and Latin Grammy winner. The album showcases a diverse range of musical influences, from urban to bossa nova, salsa, merengue, bachata, and corrido, solidifying Pabön's reputation as a versatile and innovative artist in the Latin music scene.

Top Brand Affinities

Report Date: 2025-09-21

Rafa Pabón has momentum with 18-24 & 25-34 audiences—particularly in VENEZUELA, COLOMBIA, SPAIN. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 817 avg views per post, and Instagram keeps engagement compounding. Audience overlap with La Perla, Univision, Warner Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rafa Pabón score 0.38% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Warner Music

Followers:724,462

Engagements:2,784

Rate:0.4%

Posts:294

Avg Likes:2,782

Avg Comments:76

Avg Views:817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 724,462 · Engagements 2,784 · Rate 0.4% Posts 294 · Views 817 · Avg Likes 2,782 · Avg Comments 76 · Avg Views 817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 7% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	VENEZUELA (17%) COLOMBIA (14%) SPAIN (12%) UNITED STATES (11%) PERU (7%)	Top regions: VENEZUELA (17%), COLOMBIA (14%), SPAIN (12%)
Platform Engagement	Instagram: 2,743 avg likes/post · Youtube: 817 avg views/post	Best reach: Youtube 817 avg views; best engagement: Instagram 2,743 avg likes

Top Brand Affinities

La Perla

Score: 26.41

Univision

Score: 23.30

Warner Music

Score: 22.71

Andis

Score: 11.54

Pro Tools

Score: 10.22

Ableton

Score: 8.79

Amazon Music

Score: 8.52

Barber Shop Connect

Score: 8.47

Amway

Score: 8.21

American Airlines

Score: 7.67

BaByliss

Score: 7.48

Suavecito

Score: 6.99

Brand	Category	Score
La Perla		26.41
Univision		23.30
Warner Music		22.71
Andis		11.54
Pro Tools		10.22
Ableton		8.79
Amazon Music		8.52
Barber Shop Connect		8.47
Amway		8.21
American Airlines		7.67
BaByliss		7.48
Suavecito		6.99
iHeartRadio Music Awards		6.02
Pioneer		5.78
Cafecito		5.22
Movistar		4.51
Bacardi		4.44
Busch		4.28
Urban Outfitters		3.50
Spotify Music		3.34
SoundCloud		3.20
FashionNova		3.09
Lollapalooza		3.00
Herbalife		2.96
shein		2.85
Pandora		2.60
Los Angeles Lakers		2.53
SheInside		2.24
Beats Electronics		2.15
Scion		2.15
NBA		2.11
Forever 21		2.00
Supreme		1.97
Heineken		1.97
musical.ly		1.94
Sony		1.88
Sneakerhead		1.88
Pepsi		1.75
New Balance		1.71
Guess		1.70
Cartier		1.67
Versace		1.65
Balenciaga		1.57
Reebok		1.52
Polaroid		1.50
McLaren		1.44
Warner Bros		1.43
Vans		1.39
Fujifilm		1.37
UFC		1.35