Rae Sremmurd

Rae Sremmurd — hip-hop & rap artist from US.

Rae Sremmurd is a trap music duo consisting of brothers Swae Lee (Khalif Brown) and Slim Jxmmi (Aaquil Brown). They gained recognition in 2013 with their debut…

Influence: 74.85% Fanbase: 73.69% Trending: 75.43% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 9.19% • Very Strong

As of 2025-09-26

19,688,306

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:46:27 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapmelodic raphip-hop/rapmississippi hip hop

Biography

Rae Sremmurd is a trap music duo consisting of brothers Swae Lee (Khalif Brown) and Slim Jxmmi (Aaquil Brown). They gained recognition in 2013 with their debut single "We" and achieved mainstream success with their chart-topping album SremmLife in 2015, which included hits like "No Flex Zone" and "No Type." Their subsequent releases, such as SremmLife 2 in 2016 and the triple-disc SR3MM in 2018, continued their commercial success, with standout tracks like "Black Beatles" and "Powerglide."

Born in Whittier, California, Swae Lee and Slim Jxmmi moved frequently during their childhood due to their mother's work in the United States Army. They formed Rae Sremmurd with the help of producer Mike WiLL Made-It, releasing their first official single "We" in 2014. The duo's energetic and party-centric music style garnered them a loyal fan base, leading to collaborations with artists like Post Malone and Gucci Mane. In 2023, Rae Sremmurd released their fourth studio album, Sremm4Life, featuring a mix of party anthems and introspective tracks, showcasing their versatility as artists.

Top Brand Affinities

Report Date: 2025-09-26

Rae Sremmurd performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (67%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 11,827 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Champion, Jumeirah, Maison Margiela, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rae Sremmurd is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rae Sremmurd score 0.03% — Low bucket.

Brand: ChampionBrand: JumeirahBrand: Maison Margiela

Followers:19,688,306

Engagements:6,333

Rate:0.0%

Posts:316

Avg Likes:6,311

Avg Comments:140

Avg Views:11,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,688,306 · Engagements 6,333 · Rate 0.0% Posts 316 · Views 11,827 · Avg Likes 6,311 · Avg Comments 140 · Avg Views 11,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (33%) BRAZIL (9%) UNITED KINGDOM (5%) NIGERIA (4%) INDIA (4%)	Top regions: UNITED STATES (33%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 5,636 avg likes/post · Youtube: 11,827 avg views/post	Best reach: Youtube 11,827 avg views; best engagement: Instagram 5,636 avg likes

Top Brand Affinities

Champion

Score: 9.19

Jumeirah

Score: 8.70

Maison Margiela

Score: 6.81

Foot Locker

Score: 6.67

SoundCloud

Score: 5.41

Hennessy

Score: 4.69

Steve Madden

Score: 4.42

MTV

Score: 4.37

Fenty beauty

Score: 4.23

FashionNova

Score: 4.20

Nice Kicks

Score: 3.97

Stüssy

Score: 3.47

Brand	Category	Score
Champion		9.19
Jumeirah		8.70
Maison Margiela		6.81
Foot Locker		6.67
SoundCloud		5.41
Hennessy		4.69
Steve Madden		4.42
MTV		4.37
Fenty beauty		4.23
FashionNova		4.20
Nice Kicks		3.97
Stüssy		3.47
Supreme		3.40
Beats Electronics		3.30
ESPN		3.26
Dolce & Gabbana		3.24
Polo Ralph Lauren		3.21
Pull&Bear		3.19
TOM FORD		3.04
Urban Outfitters		2.93
NBA		2.91
Kodak		2.82
ASOS		2.79
Sneakerhead		2.77
Vans		2.48
Calvin Klein		2.48
Bershka		2.47
Versace		2.44
Moschino		2.42
Fila		2.35
Spotify Music		2.31
Balenciaga		2.31
Lululemon Athletica		2.29
Rolex		2.25
Gucci		2.24
Vogue		2.23
Philips		2.20
Nickelodeon		2.19
Timberland		2.12
Hermès		2.11
Los Angeles Lakers		2.09
New Balance		2.06
Under Armour		1.99
The North Face		1.97
Rolls-Royce		1.97
Nike		1.90
Bugatti		1.86
Budweiser		1.83
Armani		1.80
Lamborghini		1.80