Radja
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
247,450
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:59 UTC
Genres
Biography
Radja is a clear fit for 25-34 & 18-24 audiences with strength across INDONESIA, MALAYSIA, TüRKIYE. The audience is heavily male (84%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (6,808 avg views per post); Instagram builds the community layer. Affinity data highlights Garuda Indonesia, Daihatsu, Petronas, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 247,450 · Engagements 1,077 · Rate 0.4% Posts 1,952 · Views 11,059 · Avg Likes 1,031 · Avg Comments 38 · Avg Views 11,059 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 44% 35-44: 6% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (44%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
INDONESIA (96%) MALAYSIA (2%) TüRKIYE (1%) UNITED STATES (1%) TAIWAN (1%) |
Top regions: INDONESIA (96%), MALAYSIA (2%), TüRKIYE (1%) |
| Platform Engagement | Instagram: 693 avg likes/post · Tiktok: 6,808 avg views/post · Youtube: 4,251 avg views/post | Best reach: Tiktok 6,808 avg views; best engagement: Instagram 693 avg likes |
Top Brand Affinities
Garuda Indonesia
Daihatsu
Petronas
Power Rangers
Yamaha
Universal
Carrefour
Xiaomi
Nescafé
G-shock
ASUS
Pizza Hut
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 17.01 | |
| Daihatsu | 8.56 | |
| Petronas | 6.36 | |
| Power Rangers | 5.33 | |
| Yamaha | 4.74 | |
| Universal | 4.62 | |
| Carrefour | 4.06 | |
| Xiaomi | 3.79 | |
| Nescafé | 3.76 | |
| G-shock | 3.27 | |
| ASUS | 3.27 | |
| Pizza Hut | 3.22 | |
| Lenovo | 3.02 | |
| Honda | 2.63 | |
| Nokia | 2.59 | |
| Hot Wheels | 2.49 | |
| Scion | 2.31 | |
| musical.ly | 2.28 | |
| Fujifilm | 2.25 | |
| Tesco | 2.18 | |
| Oriflame | 2.17 | |
| UNIQLO | 2.12 | |
| Boeing | 2.07 | |
| Mitsubishi Motors | 2.04 | |
| Transformers | 1.95 | |
| KENZO | 1.92 | |
| Suzuki | 1.83 | |
| Ducati | 1.82 | |
| Samsung Group | 1.76 | |
| 1.72 | ||
| Volvo | 1.63 | |
| FIFA | 1.63 | |
| Mitsubishi | 1.42 | |
| KFC | 1.38 | |
| Snapseed | 1.37 | |
| New Balance | 1.34 | |
| Toyota | 1.25 | |
| Adobe | 1.23 | |
| Spotify Music | 1.22 | |
| Hyundai | 1.18 | |
| National Geographic | 1.08 | |
| Harley-Davidson | 1.05 | |
| Lamborghini | 0.97 | |
| Sony | 0.93 | |
| Marvel | 0.89 | |
| PlayStation | 0.86 | |
| Nissan | 0.77 | |
| Nikon | 0.75 | |
| Converse | 0.75 | |
| Canon | 0.71 |
Official Profiles
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LoginArtist: Radja
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
