Radiohead
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
3,878,978
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 18:48:53 UTC
Genres
Biography
Formed by high school friends in the '80s, Radiohead underwent a transformation from their early days as On a Friday to becoming global icons under the guidance of producers like Nigel Godrich. Their unconventional release strategies, such as the pay-what-you-want model for In Rainbows, have set them apart in the industry. As individual members pursued solo endeavors, including film scores and side projects, Radiohead continued to captivate audiences with their introspective lyrics, intricate arrangements, and genre-defying soundscapes. With recent releases like A Moon Shaped Pool and Kid A Mnesia, Radiohead's legacy as fearless innovators in music remains unshaken, leaving a lasting impact on the industry and their devoted fanbase.
Radiohead commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. With a heavily male (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,000,000 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with MOOG, Tate Modern, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,878,978 · Engagements 71,158 · Rate 1.8% Posts 270 · Views 0 · Avg Likes 71,158 · Avg Comments 549 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 37% 35-44: 12% 45-64: 5% |
Largest: 18-24 (41%); next: 25-34 (37%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (8%) INDONESIA (6%) MEXICO (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (17%), BRAZIL (8%), INDONESIA (6%) |
| Platform Engagement | Tiktok: 1,000,000 avg views/post · Youtube: 39,207 avg views/post | Best reach: Tiktok 1,000,000 avg views; best engagement: Tiktok 159,300 avg likes |
Top Brand Affinities
MOOG
Tate Modern
Ableton
Lollapalooza
Vivienne Westwood
Movistar
Summit Entertainment
Coachella
Columbia Pictures
Kodak
Spotify Music
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| MOOG | 22.84 | |
| Tate Modern | 8.85 | |
| Ableton | 8.69 | |
| Lollapalooza | 6.49 | |
| Vivienne Westwood | 5.45 | |
| Movistar | 4.85 | |
| Summit Entertainment | 3.78 | |
| Coachella | 3.73 | |
| Columbia Pictures | 3.60 | |
| Kodak | 3.60 | |
| Spotify Music | 3.59 | |
| Dr. Martens | 3.48 | |
| SoundCloud | 3.32 | |
| Leica | 3.03 | |
| Star Wars | 2.96 | |
| Matrix | 2.86 | |
| AMC | 2.78 | |
| Lego | 2.72 | |
| BBC | 2.68 | |
| Fujifilm | 2.67 | |
| Garnier | 2.62 | |
| Paramount Pictures | 2.61 | |
| Warner Bros | 2.57 | |
| HBO | 2.43 | |
| Polaroid | 2.30 | |
| MTV | 2.27 | |
| Showtime | 2.15 | |
| The North Face | 2.12 | |
| Heineken | 2.10 | |
| Beats Electronics | 2.08 | |
| Pantone Inc | 2.05 | |
| Guinness | 2.03 | |
| Pokemon Go | 1.99 | |
| Cafecito | 1.99 | |
| Pixar | 1.96 | |
| Nintendo | 1.91 | |
| Budweiser | 1.89 | |
| Aperol | 1.88 | |
| Jaguar | 1.83 | |
| DC Entertainment | 1.83 | |
| Vans | 1.82 | |
| Cadillac | 1.77 | |
| Adobe | 1.74 | |
| Airbnb | 1.72 | |
| Pepsi | 1.68 | |
| Jack Daniels | 1.59 | |
| National Geographic | 1.58 | |
| Lush | 1.50 | |
| Fiat | 1.44 | |
| Activision Blizzard | 1.44 |
Official Profiles
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LoginArtist: Radiohead
The map shows every radio station that aired Radiohead today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 43,406,372
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
34,217,583 | 78.83% |
| [+] |
Last.fm |
7,184,137 | 16.55% |
| [+] |
Yandex |
1,182,733 | 2.72% |
| [+] |
Pandora |
821,919 | 1.89% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:03:07 | Creep - Radio Edit | CHOM-FM [Chom 97.7] | Montreal, QC, CA | 228 |
| 2025-08-22 14:59:45 | Creep - Radio Edit | Triple M [Melbourne] | Melbourne, AU | 7 |
| 2025-08-22 14:56:30 | Creep - Radio Edit | KRTH K-Earth 101 FM | Los Angeles, US | 214 |
| 2025-08-22 14:44:09 | Creep - Radio Edit | WNYL-FM (ALT New York 92.3 FM) | New York, NY, US | 228 |
| 2025-08-22 14:43:34 | True Love Waits | Sirius XMU | Washington, D.C., US | 276 |
| 2025-08-22 14:39:46 | Go To Sleep - Live | Radio 1 | Prague, CZ | 224 |
| 2025-08-22 14:31:43 | No Surprises | 101.4 Trax FM | Jakarta, ID | 224 |
| 2025-08-22 14:31:06 | Creep - Radio Edit | KNRK | Portland, OR, US | 229 |
| 2025-08-22 14:28:52 | Karma Police | KXT | Dallas, US | 261 |
| 2025-08-22 14:25:20 | High and Dry | Virgin Radio | Lyon, FR | 248 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
