Racoon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
97,585
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:55:30 UTC
Genres
Biography
Continuing their success, Racoon released albums like Before You Leave in 2008, featuring hits such as "Lucky All My Life," and Liverpool Rain in 2011, which became their first number one album in the Netherlands. Their consistent chart-topping streak continued with The Singles Collection in 2013 and their sixth studio album, All in Good Time, in 2015. Throughout their career, Racoon has demonstrated their ability to produce enduring hits and maintain a strong presence on the Dutch music scene.
Racoon converts attention from 18-24 & 25-34 audiences across NETHERLANDS, UNITED STATES, BELGIUM. Audience shape is heavily male (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,080 avg views per post, with supportive conversation on Instagram. Shared audience with Hertog Jan, Het Concertgebouw, Bol.com underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,585 · Engagements 1,637 · Rate 1.7% Posts 836 · Views 1,080 · Avg Likes 1,635 · Avg Comments 23 · Avg Views 1,080 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 28% 35-44: 15% 45-64: 13% |
Largest: 18-24 (37%); next: 25-34 (28%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
NETHERLANDS (70%) UNITED STATES (5%) BELGIUM (4%) UNITED KINGDOM (2%) BRAZIL (2%) |
Top regions: NETHERLANDS (70%), UNITED STATES (5%), BELGIUM (4%) |
| Platform Engagement | Instagram: 1,613 avg likes/post · Youtube: 1,080 avg views/post | Best reach: Youtube 1,080 avg views; best engagement: Instagram 1,613 avg likes |
Top Brand Affinities
Hertog Jan
Het Concertgebouw
Bol.com
Douwe Egberts
Efteling
Albert Heijn
Bloomon
Action
Kruidvat
Hema
Zeeman
LINDA
| Brand | Category | Score |
|---|---|---|
| Hertog Jan | 228.96 | |
| Het Concertgebouw | 167.31 | |
| Bol.com | 160.89 | |
| Douwe Egberts | 152.14 | |
| Efteling | 147.14 | |
| Albert Heijn | 130.00 | |
| Bloomon | 124.78 | |
| Action | 99.83 | |
| Kruidvat | 99.48 | |
| Hema | 91.78 | |
| Zeeman | 82.45 | |
| LINDA | 82.23 | |
| Rabobank | 58.58 | |
| Amstel | 56.83 | |
| Media Markt | 30.55 | |
| KLM | 30.54 | |
| MOCO Museum | 24.90 | |
| Rituals | 19.44 | |
| TUI Group | 17.99 | |
| TUI | 15.13 | |
| Philips | 14.15 | |
| Nakd | 11.75 | |
| Citroen | 10.19 | |
| Scania | 7.51 | |
| Nespresso | 6.35 | |
| Heineken | 5.04 | |
| Primark | 4.62 | |
| Pull&Bear | 4.53 | |
| IKEA | 4.12 | |
| ASICS | 3.89 | |
| Dunkin' Donuts | 3.84 | |
| Bacardi | 3.52 | |
| NBC | 3.36 | |
| Spotify Music | 3.32 | |
| Lego | 3.28 | |
| Tomorrowland | 3.15 | |
| Renault | 3.05 | |
| Geocaching | 2.96 | |
| Peugeot | 2.80 | |
| Polaroid | 2.64 | |
| Bershka | 2.52 | |
| Red Bull | 2.44 | |
| Dr. Martens | 2.32 | |
| Aperol | 2.30 | |
| Guinness | 2.23 | |
| Fiat | 2.02 | |
| Volvo | 2.02 | |
| Nikon | 1.99 | |
| Canon | 1.98 | |
| Land Rover | 1.94 |
Official Profiles
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LoginArtist: Racoon
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 04:00 UTC | Racoon, Dirty Three | TivoliVredenburg | Utrecht, Netherlands |
