Rachel Zegler

Rachel Zegler — pop artist from US.

Rachel Zegler is a multi-talented performer recognized for her award-winning performance as Maria Vasquez in "West Side Story" (2021) and upcoming roles in…

Influence: 50.89% Fanbase: 24.40% Trending: 64.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 10.58% • Very Strong

As of 2025-09-09

2,914,628

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:33:05 UTC

Genres

poppopsoundtrack, stage & screensoundtrackfolk & traditionalsinger/songwriter

Biography

Rachel Zegler is a multi-talented performer recognized for her award-winning performance as Maria Vasquez in "West Side Story" (2021) and upcoming roles in "Shazam! 2: Fury of the Gods" (2023), Disney's live-action "Snow White," and "The Ballad of Songbirds and Snakes," the next installment of The Hunger Games series set for release on November 17.

Top Brand Affinities

Report Date: 2025-09-09

Rachel Zegler resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily female (81%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 178,220 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Barbie, Glossier, Power Rangers maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rachel Zegler score 6.91% — Very Strong bucket.

Brand: BarbieBrand: GlossierBrand: Power Rangers

Followers:2,914,628

Engagements:201,276

Rate:6.9%

Posts:438

Avg Likes:200,619

Avg Comments:1,628

Avg Views:178,220

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,914,628 · Engagements 201,276 · Rate 6.9% Posts 438 · Views 178,220 · Avg Likes 200,619 · Avg Comments 1,628 · Avg Views 178,220	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 18% 13-17: 15% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (18%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (9%) BRAZIL (6%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (9%), BRAZIL (6%)
Platform Engagement	Instagram: 192,318 avg likes/post · Youtube: 178,220 avg views/post	Best reach: Youtube 178,220 avg views; best engagement: Instagram 192,318 avg likes

Top Brand Affinities

Barbie

Score: 10.58

Glossier

Score: 9.75

Power Rangers

Score: 5.91

Hot Topic

Score: 5.36

Vivienne Westwood

Score: 5.09

Urban Outfitters

Score: 4.74

American Eagle

Score: 4.63

Target

Score: 4.55

Margaritaville

Score: 4.43

Steve Madden

Score: 4.42

Chrysler

Score: 4.34

Lollapalooza

Score: 4.31

Brand	Category	Score
Barbie		10.58
Glossier		9.75
Power Rangers		5.91
Hot Topic		5.36
Vivienne Westwood		5.09
Urban Outfitters		4.74
American Eagle		4.63
Target		4.55
Margaritaville		4.43
Steve Madden		4.42
Chrysler		4.34
Lollapalooza		4.31
Summit Entertainment		4.31
NBC		4.15
Paramount Pictures		4.11
Verizon		3.96
Universal		3.95
NORDSTROM		3.89
Showtime		3.72
Pixar		3.71
Gillette		3.70
ASOS		3.54
Walt Disney		3.51
Nickelodeon		3.49
Warner Bros		3.33
OLD NAVY		3.32
Pull&Bear		3.29
Coachella		3.07
Forever 21		3.00
CBS Television Studios		2.95
Busch		2.95
Abercrombie & Fitch		2.92
CBS		2.85
shein		2.78
Lululemon Athletica		2.73
Primark		2.71
Polaroid		2.66
Crocs		2.63
BBC		2.60
Topshop		2.50
Cafecito		2.41
Polo Ralph Lauren		2.37
Fenty beauty		2.37
The Olympic Games		2.35
Walmart		2.32
Dr. Martens		2.31
SheInside		2.26
Benefit Cosmetics		2.24
Aperol		2.23
Tarte Cosmetics		2.19