Rachel Platten

Rachel Platten — pop artist from US.

Rachel is a deeply emotional songwriter who channels her feelings into her music as a way to process and connect with herself. Through her songs, she explores…

Influence: 65.59% Fanbase: 55.17% Trending: 70.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 14.30% • Very Strong

As of 2025-09-09

3,894,443

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:59:50 UTC

Genres

popdance poppoppost-teen popviral popindie pop

Biography

Rachel is a deeply emotional songwriter who channels her feelings into her music as a way to process and connect with herself. Through her songs, she explores themes of loneliness, empowerment, and self-discovery, ultimately aiming to help listeners tap into their own inner truths and emotions. Her heartfelt lyrics and soulful melodies invite listeners to embrace their vulnerabilities and find strength in their authenticity.

Top Brand Affinities

Report Date: 2025-09-09

Rachel Platten is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily female (65%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (18,100 avg views per post); Instagram builds the community layer. Affinity data highlights Dancing with the Stars, Amazon Music, iHeartRadio Music Awards, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rachel Platten score 0.08% — Low bucket.

Brand: Dancing with the StarsBrand: Amazon MusicBrand: iHeartRadio Music Awards

Followers:3,894,443

Engagements:3,047

Rate:0.1%

Posts:4,187

Avg Likes:2,944

Avg Comments:78

Avg Views:21,274

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,894,443 · Engagements 3,047 · Rate 0.1% Posts 4,187 · Views 21,274 · Avg Likes 2,944 · Avg Comments 78 · Avg Views 21,274	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 27% 13-17: 9% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (27%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (25%) BRAZIL (8%) INDIA (8%) SOUTH AFRICA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (25%), BRAZIL (8%), INDIA (8%)
Platform Engagement	Instagram: 1,598 avg likes/post · Tiktok: 18,100 avg views/post · Youtube: 3,174 avg views/post	Best reach: Tiktok 18,100 avg views; best engagement: Instagram 1,598 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 14.30

Amazon Music

Score: 12.41

iHeartRadio Music Awards

Score: 9.66

Barbie

Score: 8.34

T.J. Maxx

Score: 7.32

Hot Topic

Score: 5.43

Gillette

Score: 5.29

Macy's

Score: 5.19

Tim Hortons

Score: 5.05

Kroger

Score: 4.85

NBC

Score: 4.61

NORDSTROM

Score: 4.36

Brand	Category	Score
Dancing with the Stars		14.30
Amazon Music		12.41
iHeartRadio Music Awards		9.66
Barbie		8.34
T.J. Maxx		7.32
Hot Topic		5.43
Gillette		5.29
Macy's		5.19
Tim Hortons		5.05
Kroger		4.85
NBC		4.61
NORDSTROM		4.36
Chick-fil-A		4.22
Verizon		4.10
American Eagle		4.03
Target		3.96
ABC		3.69
Kylie Cosmetics		3.43
Kate Spade		3.32
PetSmart		3.27
OLD NAVY		3.16
Sunnies Studios		3.10
Lululemon Athletica		3.03
Paramount Pictures		2.96
NARS Cosmetics		2.84
Columbia Pictures		2.76
Lollapalooza		2.74
Nickelodeon		2.65
Walmart		2.64
Busch		2.61
TOM FORD		2.58
MTV		2.53
Urban Outfitters		2.43
NHL		2.33
The Olympic Games		2.25
CBS Television Studios		2.25
shein		2.23
Benefit Cosmetics		2.22
AMC		2.12
Forever 21		2.11
Pixar		2.09
Snickers		2.09
Garnier		2.07
Universal		2.05
CBS		2.05
Transformers		2.02
Walt Disney		1.98
Tinder		1.97
Tiffany & Co		1.97
LEGOLAND		1.97