Rachel Grae

Rachel Grae — pop artist from US.

Rachel Grae exudes confidence through her music, delivering unapologetic truths in her pop sound. The New Jersey-born singer-songwriter fearlessly tackles…

Influence: 54.23% Fanbase: 33.95% Trending: 64.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 14.87% • Very Strong

As of 2025-09-10

1,732,649

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:34:47 UTC

Genres

poppopmainstream popalternativealt z

Biography

Rachel Grae exudes confidence through her music, delivering unapologetic truths in her pop sound. The New Jersey-born singer-songwriter fearlessly tackles themes of relationships, self-discovery, and empowerment in her soulful vocals and candid lyrics. With millions of streams and critical acclaim, Grae's upcoming album in 2025, highlighted by the single "Raised by a Woman," showcases her unwavering artistic vision and growing fanbase.

Top Brand Affinities

Report Date: 2025-09-10

Rachel Grae draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, CANADA. The skew is heavily female (66%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 9,205 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to REVOLVE, Free People, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rachel Grae score 0.05% — Low bucket.

Brand: REVOLVEBrand: Free PeopleBrand: Amazon Music

Followers:1,732,649

Engagements:785

Rate:0.0%

Posts:1,565

Avg Likes:689

Avg Comments:57

Avg Views:11,757

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,732,649 · Engagements 785 · Rate 0.0% Posts 1,565 · Views 11,757 · Avg Likes 689 · Avg Comments 57 · Avg Views 11,757	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (31%) INDONESIA (19%) CANADA (5%) UNITED KINGDOM (5%) PHILIPPINES (4%)	Top regions: UNITED STATES (31%), INDONESIA (19%), CANADA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 9,205 avg views/post · Youtube: 2,552 avg views/post	Best reach: Tiktok 9,205 avg views; best engagement: Tiktok 559 avg likes

Top Brand Affinities

REVOLVE

Score: 14.87

Free People

Score: 11.85

Amazon Music

Score: 8.61

Steve Madden

Score: 7.90

Lollapalooza

Score: 5.93

Anthropologie

Score: 5.80

Ableton

Score: 5.31

Abercrombie & Fitch

Score: 5.18

Coach

Score: 4.40

Holden

Score: 4.33

NBC

Score: 4.33

American Eagle

Score: 4.30

Brand	Category	Score
REVOLVE		14.87
Free People		11.85
Amazon Music		8.61
Steve Madden		7.90
Lollapalooza		5.93
Anthropologie		5.80
Ableton		5.31
Abercrombie & Fitch		5.18
Coach		4.40
NBC		4.33
Holden		4.33
American Eagle		4.30
iHeartRadio Music Awards		4.19
NARS Cosmetics		3.82
Lululemon Athletica		3.47
NORDSTROM		3.38
OLD NAVY		3.24
Nickelodeon		3.24
SoundCloud		3.23
ESPN		3.21
Spotify Music		3.16
Coachella		3.02
Target		2.91
MTV		2.91
Dr. Martens		2.78
shein		2.73
Gymshark		2.68
Urban Outfitters		2.63
Sunnies Studios		2.53
Paramount Pictures		2.41
Budweiser		2.34
Victoria's Secret		2.34
ASOS		2.33
SheInside		2.28
Tomorrowland		2.24
Benefit Cosmetics		2.23
Beats Electronics		2.21
Forever 21		2.19
FashionNova		2.18
Primark		2.16
Sephora		2.11
Busch		2.04
Showtime		2.04
Aperol		2.01
Too Faced Cosmetics		2.01
Calvin Klein		1.93
Walmart		1.86
Bershka		1.84
Los Angeles Lakers		1.82
WWE		1.81