Rachael Yamagata

Rachael Yamagata — pop artist from US.

Rachael Yamagata, known initially as the "troubadour of heartbreak," has evolved her sound since her debut album Happenstance in 2004, now focusing on themes…

Influence: 59.54% Fanbase: 45.74% Trending: 66.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 14.30% • Very Strong

As of 2025-09-09

97,262

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:34 UTC

Genres

popacoustic popindie popamericanlilith

Biography

Rachael Yamagata, known initially as the "troubadour of heartbreak," has evolved her sound since her debut album Happenstance in 2004, now focusing on themes of perseverance and empowerment. Her latest album Tightrope Walker, released in 2016 via Frankenfish Records/Thirty Tigers, has garnered critical acclaim for its innovative sound and deep exploration of the human condition.

Yamagata, who co-produced Tightrope Walker with John Alagia, has been praised for incorporating new elements into her music, such as saxophones and mandolins. The album, which features the single "Let Me Be Your Girl" starring Allison Janney in the music video directed by Josh Radnor, marks Yamagata's second independent release following her time with major labels. Additionally, she recently completed a successful tour of Asia, selling out eleven of the seventeen shows and introducing her latest EP Porch Songs.

Top Brand Affinities

Report Date: 2025-09-09

Rachael Yamagata builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, SOUTH KOREA, CHINA. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,056 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Pro Tools, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rachael Yamagata score 0.41% — Low bucket.

Brand: MOOGBrand: Pro ToolsBrand: Amazon Music

Followers:97,262

Engagements:395

Rate:0.4%

Posts:1,246

Avg Likes:392

Avg Comments:23

Avg Views:1,056

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 97,262 · Engagements 395 · Rate 0.4% Posts 1,246 · Views 1,056 · Avg Likes 392 · Avg Comments 23 · Avg Views 1,056	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 34% 35-44: 15% 45-64: 11%	Largest: 25-34 (36%); next: 18-24 (34%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (20%) SOUTH KOREA (14%) CHINA (13%) BRAZIL (8%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (20%), SOUTH KOREA (14%), CHINA (13%)
Platform Engagement	Instagram: 334 avg likes/post · Tiktok: 0 avg views/post · Youtube: 1,056 avg views/post	Best reach: Youtube 1,056 avg views; best engagement: Instagram 334 avg likes

Top Brand Affinities

MOOG

Score: 14.30

Pro Tools

Score: 9.40

Amazon Music

Score: 8.73

Sennheiser

Score: 8.63

Delta

Score: 7.74

Summit Entertainment

Score: 5.78

Anthropologie

Score: 5.68

Pacific Northwest Wonderland

Score: 5.64

Kickstarter

Score: 5.33

Oculus

Score: 5.29

Macy's

Score: 5.21

Paramount Pictures

Score: 4.67

Brand	Category	Score
MOOG		14.30
Pro Tools		9.40
Amazon Music		8.73
Sennheiser		8.63
Delta		7.74
Summit Entertainment		5.78
Anthropologie		5.68
Pacific Northwest Wonderland		5.64
Kickstarter		5.33
Oculus		5.29
Macy's		5.21
Paramount Pictures		4.67
NBC		4.57
Airbnb		4.24
iHeartRadio Music Awards		4.14
Fujifilm		4.12
Bethesda Softworks		4.07
Spotify Music		3.95
NORDSTROM		3.89
Nespresso		3.70
Verizon		3.68
Pfizer		3.63
Coors		3.54
Leica		3.54
Kodak		3.29
Showtime		3.27
Lollapalooza		3.25
Polaroid		3.15
Lululemon Athletica		3.06
Guinness		2.81
Urban Outfitters		2.80
Costco		2.67
Coachella		2.59
Martini		2.55
MTV		2.55
Target		2.50
Emporium		2.44
Pixar		2.25
Pantone Inc		2.22
UNIQLO		2.20
HBO		2.20
Lego		2.16
Geocaching		2.14
Warner Bros		2.12
Sunnies Studios		2.12
Chipotle Mexican Grill		2.05
Aperol		2.03
The Olympic Games		1.94
Amazon		1.91
Snoopy And The Peanuts Gang		1.85