Rachael & Vilray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
35,423
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:00 UTC
Genres
Biography
Price, a skilled vocalist rooted in jazz, rose to fame as the lead singer of Lake Street Dive. Bolles, a talented guitarist and singer, connected with Price during their time at the New England Conservatory. Their shared love for classic jazz led them to form Rachael & Vilray, ultimately signing with Nonesuch and releasing two albums showcasing their musical chemistry and fondness for timeless standards.
Rachael & Vilray stands out with 25-34 & 45-64 audiences across UNITED STATES, UNITED KINGDOM, JAPAN. The profile is heavily male (74%), and content lands hardest on Youtube, where posts average 926 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warby Parker, Ampeg, bonappetitmag, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Rachael & Vilray a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,423 · Engagements 521 · Rate 1.5% Posts 297 · Views 926 · Avg Likes 520 · Avg Comments 8 · Avg Views 926 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 45-64: 28% 18-24: 21% 35-44: 18% |
Largest: 25-34 (31%); next: 45-64 (28%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (10%) JAPAN (7%) CANADA (6%) BRAZIL (3%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (10%), JAPAN (7%) |
| Platform Engagement | Instagram: 475 avg likes/post · Youtube: 926 avg views/post | Best reach: Youtube 926 avg views; best engagement: Instagram 475 avg likes |
Top Brand Affinities
Warby Parker
Ampeg
bonappetitmag
MOOG
Sennheiser
Kickstarter
Amazon Music
Schwartz's
Coors
Delta
Pro Tools
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 25.47 | |
| Ampeg | 21.75 | |
| bonappetitmag | 18.24 | |
| MOOG | 17.71 | |
| Sennheiser | 11.88 | |
| Kickstarter | 11.20 | |
| Amazon Music | 11.19 | |
| Schwartz's | 10.19 | |
| Coors | 8.89 | |
| Delta | 8.86 | |
| Pro Tools | 8.78 | |
| Pacific Northwest Wonderland | 8.38 | |
| Paramount Pictures | 7.09 | |
| Verizon | 6.82 | |
| Gillette | 6.10 | |
| Spotify Music | 6.06 | |
| Anthropologie | 5.75 | |
| The Home Depot | 5.62 | |
| NBC | 5.54 | |
| Ableton | 5.39 | |
| Airbnb | 5.30 | |
| Showtime | 5.15 | |
| Margaritaville | 4.85 | |
| Heinz | 4.71 | |
| Bethesda Softworks | 4.38 | |
| Pilsner Urquell | 4.24 | |
| Busch | 4.22 | |
| Pfizer | 4.19 | |
| Oculus | 4.13 | |
| iHeartRadio Music Awards | 4.10 | |
| Pixar | 4.09 | |
| Guinness | 4.04 | |
| CNN | 3.82 | |
| Summit Entertainment | 3.80 | |
| Campari | 3.62 | |
| Emporium | 3.61 | |
| Target | 3.48 | |
| Leica | 3.44 | |
| Cadillac | 3.39 | |
| Columbia Pictures | 3.01 | |
| Costco | 3.00 | |
| Polaroid | 2.98 | |
| Chipotle Mexican Grill | 2.90 | |
| Nickelodeon | 2.85 | |
| Tinder | 2.84 | |
| Kodak | 2.78 | |
| Aperol | 2.68 | |
| The Olympic Games | 2.66 | |
| Lollapalooza | 2.62 | |
| Coachella | 2.48 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
