R2Bees

R2Bees — pop artist from GH.

Ghanaian Hip-Hop/Afrobeat duo R2Bees, comprised of Omar Sterling and Mugeez, have been making music together since 2007. They are industry leaders and legends…

Influence: 61.81% Fanbase: 53.34% Trending: 66.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 17.54% • Very Strong

As of 2025-09-08

624,557

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:08 UTC

Genres

popafro dancehallafropopghanaian pophip-hop & rapghanaian hip hophiplifeothersworldwideafricanazontobeatsazontoafrobeats

Biography

Ghanaian Hip-Hop/Afrobeat duo R2Bees, comprised of Omar Sterling and Mugeez, have been making music together since 2007. They are industry leaders and legends in the Ghanaian music scene, collaborating with artists such as Wizkid, Davido, Wande Coal, and Sarkodie. With 8 awards to their name, including consecutive wins for ‘Group Of The Year’ at the Vodafone Ghana Music Awards, R2Bees have also been nominated for ‘Best International Act: Africa’ at the BET Awards.

Since the release of their third studio album "Site 15" in March 2019, R2Bees have returned with their latest track "Yawa (feat. Sarkodie)", emphasizing the message of pursuing one's interests despite the odds. Dedicated to providing their fans with the best musical experience, R2Bees continue to deliver captivating vibes and meaningful content through their music.

Top Brand Affinities

Report Date: 2025-09-08

R2Bees is already in the conversation with 25-34 & 18-24 audiences in GHANA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (29,263 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Sky Sports, Palm Angels, Champion points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist R2Bees score 1.29% — Moderate bucket.

Brand: Sky SportsBrand: Palm AngelsBrand: Champion

Followers:624,557

Engagements:8,043

Rate:1.3%

Posts:219

Avg Likes:7,815

Avg Comments:287

Avg Views:36,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 624,557 · Engagements 8,043 · Rate 1.3% Posts 219 · Views 36,089 · Avg Likes 7,815 · Avg Comments 287 · Avg Views 36,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 42% 35-44: 5% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (42%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	GHANA (34%) UNITED STATES (16%) UNITED KINGDOM (6%) FRANCE (6%) NIGERIA (5%)	Top regions: GHANA (34%), UNITED STATES (16%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 5,118 avg likes/post · Tiktok: 6,826 avg views/post · Youtube: 29,263 avg views/post	Best reach: Youtube 29,263 avg views; best engagement: Instagram 5,118 avg likes

Top Brand Affinities

Sky Sports

Score: 17.54

Palm Angels

Score: 15.09

Champion

Score: 10.95

Amazon Music

Score: 10.93

Vodafone

Score: 8.49

CNN

Score: 8.04

Maybach

Score: 7.13

Pioneer

Score: 6.55

Hennessy

Score: 6.41

Smirnoff

Score: 6.31

Alexander McQueen

Score: 5.87

boohoo

Score: 5.44

Brand	Category	Score
Sky Sports		17.54
Palm Angels		15.09
Champion		10.95
Amazon Music		10.93
Vodafone		8.49
CNN		8.04
Maybach		7.13
Pioneer		6.55
Hennessy		6.41
Smirnoff		6.31
Alexander McQueen		5.87
boohoo		5.44
FashionNova		4.34
MTV		3.82
SoundCloud		3.67
Versace		3.41
Kodak		3.21
BBC		3.19
BALMAIN		3.11
ASOS		2.94
Timberland		2.54
Gucci		2.45
Fenty beauty		2.29
Beats Electronics		2.29
Christian Louboutin		2.22
Fendi		2.13
Dr. Martens		2.13
GIVENCHY		1.92
New Balance		1.91
Balenciaga		1.90
Supreme		1.80
NBA		1.80
The North Face		1.76
Bugatti		1.71
Guinness		1.70
Mercedes-Benz		1.65
Coachella		1.64
Tommy Hilfiger		1.55
Hyundai		1.55
Rolex		1.55
Pepsi		1.55
Polo Ralph Lauren		1.51
Louis Vuitton		1.49
Burberry		1.46
musical.ly		1.45
Michael Kors		1.41
Spotify Music		1.34
FIFA		1.32
Cartier		1.28
Nike		1.26