R.LUM.R
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
66,532
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:34 UTC
Genres
Biography
R.LUM.R resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (58%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (239 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Warner Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 66,532 · Engagements 297 · Rate 0.4% Posts 517 · Views 239 · Avg Likes 299 · Avg Comments 8 · Avg Views 239 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 9% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (59%) BRAZIL (4%) UNITED KINGDOM (3%) SOUTH AFRICA (3%) CANADA (2%) |
Top regions: UNITED STATES (59%), BRAZIL (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 270 avg likes/post · Youtube: 239 avg views/post | Best reach: Youtube 239 avg views; best engagement: Instagram 270 avg likes |
Top Brand Affinities
Live Nation
MOOG
Warner Music
Ableton
Amazon Music
Pro Tools
Akai
Warby Parker
iHeartRadio Music Awards
Publix
Sennheiser
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.81 | |
| MOOG | 27.02 | |
| Warner Music | 23.45 | |
| Ableton | 22.97 | |
| Amazon Music | 21.68 | |
| Pro Tools | 21.37 | |
| Akai | 20.22 | |
| Warby Parker | 18.08 | |
| iHeartRadio Music Awards | 11.13 | |
| Publix | 10.24 | |
| Sennheiser | 9.65 | |
| Spotify Music | 9.24 | |
| Delta | 8.43 | |
| SoundCloud | 8.25 | |
| NBC | 8.03 | |
| Beats Electronics | 6.51 | |
| Coachella | 6.30 | |
| Lollapalooza | 6.23 | |
| Kroger | 6.22 | |
| Pioneer | 5.65 | |
| Kickstarter | 5.60 | |
| MTV | 5.55 | |
| Verizon | 5.54 | |
| ESPN | 5.53 | |
| Taco Bell | 5.43 | |
| Champion | 5.08 | |
| Target | 4.93 | |
| American Airlines | 4.70 | |
| Paramount Pictures | 4.64 | |
| Steve Madden | 4.21 | |
| Bud Light | 4.19 | |
| Coach | 4.10 | |
| Hennessy | 4.03 | |
| FedEx | 3.99 | |
| Amway | 3.95 | |
| NORDSTROM | 3.93 | |
| Emporium | 3.90 | |
| CNN | 3.89 | |
| Showtime | 3.84 | |
| Coors | 3.69 | |
| OLD NAVY | 3.63 | |
| Urban Outfitters | 3.57 | |
| Kodak | 3.53 | |
| ASOS | 3.39 | |
| Airbnb | 3.32 | |
| Busch | 3.26 | |
| FashionNova | 3.21 | |
| Leica | 3.21 | |
| Los Angeles Lakers | 3.12 | |
| Forever 21 | 2.96 |
Official Profiles
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LoginArtist: R.LUM.R
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
