R. Kelly

R. Kelly — r&b, funk & soul artist from US.

R. Kelly, born Robert Sylvester Kelly on January 8, 1967, in Chicago, rose to fame in the early '90s with his unique blend of R&B, soul, funk, hip-hop, and…

Influence: 72.51% Fanbase: 75.20% Trending: 71.17% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-26

524

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:46:55 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

R. Kelly, born Robert Sylvester Kelly on January 8, 1967, in Chicago, rose to fame in the early '90s with his unique blend of R&B, soul, funk, hip-hop, and gospel. Throughout his career, Kelly released multiple successful albums, including 12 Play (1993), R. (1998), and TP-2.com (2000). He achieved chart-topping success with hits like "Bump N' Grind" and "I Believe I Can Fly," and also collaborated with artists such as Aaliyah and Michael Jackson. In 2019, Kelly was arrested on federal sex crime charges, leading to a 2022 conviction on nine counts of sex trafficking and racketeering, resulting in a 30-year prison sentence.

Kelly's musical journey began in the church choir and led to his high school talent show win, which propelled him into the music industry. He found early success with the group Public Announcement before launching his solo career with the acclaimed album 12 Play in 1993. Despite legal controversies and ongoing allegations, Kelly continued to release music and tour, maintaining a strong presence in the music industry until his conviction in 2022.

Top Brand Affinities

Report Date: 2025-09-26

R. Kelly has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, SOUTH AFRICA, NIGERIA. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 3,006 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist R. Kelly score 9.35% — Very Strong bucket.

Followers:524

Engagements:49

Rate:9.4%

Posts:6

Avg Likes:41

Avg Comments:5

Avg Views:3,006

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 524 · Engagements 49 · Rate 9.4% Posts 6 · Views 3,006 · Avg Likes 41 · Avg Comments 5 · Avg Views 3,006	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 20% 45-64: 6%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (55%) SOUTH AFRICA (6%) NIGERIA (4%) SENEGAL (4%) BRAZIL (3%)	Top regions: UNITED STATES (55%), SOUTH AFRICA (6%), NIGERIA (4%)
Platform Engagement	Tiktok: 3,006 avg views/post	Best reach: Tiktok 3,006 avg views; best engagement: Tiktok 41 avg likes