Queen Naija Brand Affinity ranks highest True Religion at 18.31% . Very Strong. Score DMDB 68.15% | Fanbase 59.43%

Queen Naija — pop artist from US.

Born and raised near Detroit, Queen Naija began singing in church at age three and writing songs. After gaining online fame with her ex-husband on YouTube, she…

Queen Naija

Recognizable

Country: US | Gender: female | Artist ID: 11e83fee-082f-e85e-a1ac-a0369fe50396

Find Artist

Genres

popdance poppopr&b, funk & soulr&burban contemporaryr&b/soulpop r&bcontemporary r&bhip-hop & rappop rap

Influential: 68.15% Fanbase: 59.43% Trending: 72.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 18.31% • Very Strong

As of 2025-09-09

18,694,668

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.15% | Fanbase 59.43% | Trending 72.51% | CAREER STAGE: MAINSTREAM

Biography

Born and raised near Detroit, Queen Naija began singing in church at age three and writing songs. After gaining online fame with her ex-husband on YouTube, she returned to music with a candid single reflecting her personal journey.

Following her breakout hit "Medicine," Queen Naija has become a prominent figure in R&B. Her self-titled debut EP in 2018 led to award nominations and set the stage for her full-length album "missunderstood," which debuted at No. 1 on the Top R&B Albums chart. Collaborating with notable artists, Queen Naija's music showcases her heartfelt vocals and introspective songwriting.

Report Date: 2025-09-09

Queen Naija connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, JAMAICA, UNITED KINGDOM. With a heavily female (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 257,100 avg views per post; Instagram adds dependable engagement depth. Overlap with True Religion, FashionNova, Shea Moisture highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Queen Naija moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Queen Naija score 0.78% — Low bucket.

Brand: True ReligionBrand: FashionNovaBrand: Shea Moisture

Followers:18,694,668

Engagements:144,975

Rate:0.8%

Posts:607

Avg Likes:142,351

Avg Comments:1,545

Avg Views:360,370

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,694,668 · Engagements 144,975 · Rate 0.8% Posts 607 · Views 360,370 · Avg Likes 142,351 · Avg Comments 1,545 · Avg Views 360,370	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 14% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (81%) JAMAICA (3%) UNITED KINGDOM (3%) CANADA (2%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (81%), JAMAICA (3%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 112,148 avg likes/post · Tiktok: 257,100 avg views/post · Youtube: 103,270 avg views/post	Best reach: Tiktok 257,100 avg views; best engagement: Instagram 112,148 avg likes

Top Brand Affinities

True Religion

Score: 18.31

FashionNova

Score: 14.05

Shea Moisture

Score: 13.81

BH Cosmetics

Score: 9.87

Gerber

Score: 9.05

Amazon Music

Score: 9.03

T.J. Maxx

Score: 7.73

shein

Score: 7.53

boohoo

Score: 7.46

Steve Madden

Score: 7.38

ULTA Beauty

Score: 7.19

Milani Cosmetics

Score: 7.13

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Top Brand Affinities

Brand	Category	Score
True Religion		18.31
FashionNova		14.05
Shea Moisture		13.81
BH Cosmetics		9.87
Gerber		9.05
Amazon Music		9.03
T.J. Maxx		7.73
shein		7.53
boohoo		7.46
Steve Madden		7.38
ULTA Beauty		7.19
Milani Cosmetics		7.13
Bath & Body Works		6.29
Champion		6.23
Verizon		6.18
SheInside		6.09
American Eagle		6.08
UGG		6.04
MISSGUIDED		5.93
Coach		5.45
Alexander McQueen		4.58
Fenty beauty		4.51
Margaritaville		4.34
Kodak		4.27
Chick-fil-A		4.26
NORDSTROM		4.18
Hennessy		4.11
Forever 21		4.10
Marc Jacobs		4.03
OLD NAVY		3.95
NYX Cosmetics		3.91
ESPN		3.88
Anastasia Beverly Hills		3.53
Paramount Pictures		3.51
Victoria's Secret		3.50
MTV		3.38
Philips		3.27
Target		3.18
Kylie Cosmetics		3.14
Tarte Cosmetics		3.05
Los Angeles Lakers		2.99
NBC		2.98
SoundCloud		2.81
Sneakerhead		2.80
Benefit Cosmetics		2.75
Nickelodeon		2.74
NARS Cosmetics		2.71
New Balance		2.67
Walmart		2.62
Garnier		2.57