Queen Ifrica
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
304,440
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 19:52:16 UTC
Genres
Biography
Born in Montego Bay in 1975 to ska star Derrick Morgan, Ifrica began her reggae career in the mid-'90s and achieved success with singles like "Royal Love." Her sophomore album, Climb, was released in 2017, further solidifying her reputation as a socially conscious and musically versatile artist. Throughout her career, Ifrica has maintained a strong connection to her roots in reggae's classic era while incorporating contemporary dancehall elements into her distinctive sound.
Queen Ifrica cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, JAMAICA, KENYA. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 1,153 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Amazon Music, Hennessy, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 304,440 · Engagements 1,153 · Rate 0.4% Posts 23 · Views 0 · Avg Likes 1,153 · Avg Comments 78 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 35-44: 28% 18-24: 13% 45-64: 6% |
Largest: 25-34 (51%); next: 35-44 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (23%) JAMAICA (14%) KENYA (9%) UNITED KINGDOM (5%) GHANA (4%) |
Top regions: UNITED STATES (23%), JAMAICA (14%), KENYA (9%) |
| Platform Engagement | Instagram: 1,153 avg likes/post | best engagement: Instagram 1,153 avg likes |
Top Brand Affinities
Mixcloud
Amazon Music
Hennessy
Clarks
Pro Tools
Margaritaville
Pioneer
SoundCloud
Ableton
iHeartRadio Music Awards
CNN
MTV
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 18.18 | |
| Amazon Music | 15.05 | |
| Hennessy | 9.39 | |
| Clarks | 8.64 | |
| Pro Tools | 8.26 | |
| Margaritaville | 5.82 | |
| Pioneer | 5.71 | |
| SoundCloud | 5.71 | |
| Ableton | 5.45 | |
| iHeartRadio Music Awards | 5.02 | |
| CNN | 3.78 | |
| MTV | 3.68 | |
| Spotify Music | 3.60 | |
| Beats Electronics | 3.56 | |
| NBC | 3.43 | |
| FashionNova | 2.58 | |
| Fenty beauty | 2.29 | |
| Matrix | 2.26 | |
| Timberland | 2.10 | |
| BBC | 2.08 | |
| musical.ly | 2.05 | |
| NBA | 1.86 | |
| Los Angeles Lakers | 1.76 | |
| The Olympic Games | 1.66 | |
| Guinness | 1.66 | |
| Paramount Pictures | 1.65 | |
| Amazon | 1.59 | |
| Herbalife | 1.53 | |
| Pandora | 1.46 | |
| Coachella | 1.40 | |
| Guess | 1.39 | |
| Universal | 1.36 | |
| Paypal | 1.31 | |
| Versace | 1.27 | |
| Airbnb | 1.22 | |
| FIFA | 1.19 | |
| shein | 1.18 | |
| Polo Ralph Lauren | 1.16 | |
| Vogue | 1.13 | |
| Bentley | 1.12 | |
| NFL | 1.11 | |
| Grand Theft Auto | 1.10 | |
| Burberry | 1.07 | |
| Balenciaga | 1.05 | |
| Heineken | 1.04 | |
| Puma | 1.04 | |
| Rolex | 0.95 | |
| Tesla Motors | 0.94 | |
| Supreme | 0.92 | |
| Red Bull | 0.88 |
Official Profiles
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LoginArtist: Queen Ifrica
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















