Queen Brand Affinity ranks highest Lollapalooza at 3.50% . Very Strong. Score DMDB 86.57% | Fanbase 87.51%

Queen — rock artist from GB.

Queen, formed in 1970, became known for their eclectic blend of heavy metal and prog rock, highlighted by hits like "Bohemian Rhapsody" and "Somebody to Love."…

Queen

Superstar

Country: GB | Artist ID: 11e81bbd-adb7-ad98-aa83-a0369fe50396

Find Artist

Genres

rockrockglam rockclassic rock

Influential: 86.57% Fanbase: 87.51% Trending: 86.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 3.50% • Very Strong

As of 2025-09-09

28,724,784

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 86.57% | Fanbase 87.51% | Trending 86.10% | CAREER STAGE: SUPERSTAR

Biography

Queen, formed in 1970, became known for their eclectic blend of heavy metal and prog rock, highlighted by hits like "Bohemian Rhapsody" and "Somebody to Love." Led by frontman Freddie Mercury, the band achieved international fame with albums like A Night at the Opera and The Game. Following Mercury's death in 1991, surviving members Brian May and Roger Taylor continued to release music and tour, collaborating with vocalists like Paul Rodgers and Adam Lambert.

Originating from the band Smile in 1967, Queen released their debut album in 1973 and gained popularity with albums like Queen II and A Night at the Opera. Throughout the '80s and '90s, Queen continued to release successful albums and singles, solidifying their status as rock legends. Collaborations with various vocalists kept the band active, leading to a resurgence in popularity, highlighted by the 2018 biopic Bohemian Rhapsody. The band remains active, touring with Adam Lambert and releasing new material, including the 2022 reissue of The Miracle.

Report Date: 2025-09-09

Queen draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 137,921 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Lollapalooza, Columbia Pictures, The Witcher makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Queen score 0.25% — Low bucket.

Brand: LollapaloozaBrand: Columbia PicturesBrand: The Witcher

Followers:28,724,784

Engagements:70,617

Rate:0.2%

Posts:4,161

Avg Likes:68,366

Avg Comments:603

Avg Views:257,821

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,724,784 · Engagements 70,617 · Rate 0.2% Posts 4,161 · Views 257,821 · Avg Likes 68,366 · Avg Comments 603 · Avg Views 257,821	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 32% 35-44: 12% 45-64: 7%	Largest: 18-24 (43%); next: 25-34 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (15%) BRAZIL (12%) MEXICO (7%) INDONESIA (6%) ITALY (4%)	Top regions: UNITED STATES (15%), BRAZIL (12%), MEXICO (7%)
Platform Engagement	Instagram: 46,884 avg likes/post · Tiktok: 119,900 avg views/post · Youtube: 137,921 avg views/post	Best reach: Youtube 137,921 avg views; best engagement: Instagram 46,884 avg likes

Top Brand Affinities

Lollapalooza

Score: 3.50

Columbia Pictures

Score: 3.31

The Witcher

Score: 3.26

NBC

Score: 2.49

Los Angeles Lakers

Score: 2.46

NHL

Score: 2.44

HBO

Score: 2.35

BBC

Score: 2.33

AMC

Score: 2.30

Star Wars

Score: 2.23

Paramount Pictures

Score: 2.19

Nickelodeon

Score: 2.11

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		3.50
Columbia Pictures		3.31
The Witcher		3.26
NBC		2.49
Los Angeles Lakers		2.46
NHL		2.44
HBO		2.35
BBC		2.33
AMC		2.30
Star Wars		2.23
Paramount Pictures		2.19
Nickelodeon		2.11
Spotify Music		2.05
Dr. Martens		2.03
Pixar		2.01
Warner Bros		1.98
Under Armour		1.95
LEGOLAND		1.95
Marvel Entertainment		1.85
CBS		1.85
Guess		1.84
Polaroid		1.82
Jack Daniels		1.81
Transformers		1.80
Primark		1.79
Bershka		1.78
Marvel		1.71
CBS Television Studios		1.65
Universal		1.62
Cadillac		1.61
Guinness		1.54
DC Entertainment		1.51
Nintendo		1.50
Pepsi		1.48
Ferrero		1.40
Walt Disney		1.40
Converse		1.34
Vans		1.33
Lush		1.33
Netflix		1.29
Forever 21		1.29
Sony		1.26
Urban Decay Cosmetics		1.26
Lego		1.25
Heineken		1.24
musical.ly		1.21
Coachella		1.20
shein		1.19
Pokemon Go		1.19
SheInside		1.17