QQ - Score DMDB 50.12% | Fanbase 19.08% | Trending 65.64%. 23% Brand Score for Hennessey

QQ — reggae artist from JM.

Singer and songwriter QQ, known for hits like "Stookie" and "Skip To Malou," is a seasoned recording artist with a history of chart-topping success. Rising to…

Influence: 50.12% Fanbase: 19.08% Trending: 65.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessey • 23.27% • Very Strong

As of 2025-09-08

196,807

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:40 UTC

Genres

reggaedancehallreggaereggae fusionelectronicriddimlatinsoca

Biography

Singer and songwriter QQ, known for hits like "Stookie" and "Skip To Malou," is a seasoned recording artist with a history of chart-topping success. Rising to fame at just 10 years old with his hit "Poverty," QQ has shared the stage with music icons like Rihanna and Chris Brown. His upcoming 2012 release, produced by Grammy-nominated GC, showcases his growth as an artist and promises to be a commercial success with tracks like "Change For The Better" and "Turn Me On."

QQ's undeniable star power lies in his ability to blend multiple genres into feel-good music that resonates with audiences worldwide. With a string of accolades and commercial success in the US, QQ's high-energy performances and authentic simplicity set him apart in the music industry. Despite his achievements, QQ remains humble, signaling that his journey to the top is just beginning.

Top Brand Affinities

Report Date: 2025-09-08

QQ draws 25-34 & 18-24 audiences and holds attention in JAMAICA, UNITED STATES, UNITED KINGDOM. The skew is heavily female (83%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 5,740 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Hennessey, Clarks, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist QQ score 0.34% — Low bucket.

Brand: HennesseyBrand: ClarksBrand: Mixcloud

Followers:196,807

Engagements:663

Rate:0.3%

Posts:373

Avg Likes:601

Avg Comments:41

Avg Views:5,740

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 196,807 · Engagements 663 · Rate 0.3% Posts 373 · Views 5,740 · Avg Likes 601 · Avg Comments 41 · Avg Views 5,740	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 43% 35-44: 6% 13-17: 5%	Largest: 25-34 (45%); next: 18-24 (43%)
Gender Split	Female: 83% Male: 17% Non-binary/Other: 0%	Skews female (83%)
Top Countries	JAMAICA (58%) UNITED STATES (18%) UNITED KINGDOM (6%) GUYANA (4%) TRINIDAD & TOBAGO (3%)	Top regions: JAMAICA (58%), UNITED STATES (18%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 395 avg likes/post · Tiktok: 5,740 avg views/post	Best reach: Tiktok 5,740 avg views; best engagement: Instagram 395 avg likes

Top Brand Affinities

Hennessey

Score: 23.27

Clarks

Score: 18.87

Mixcloud

Score: 18.86

Hennessy

Score: 17.07

Amazon Music

Score: 12.44

Margaritaville

Score: 11.62

Pioneer

Score: 9.12

FashionNova

Score: 7.03

boohoo

Score: 6.89

iHeartRadio Music Awards

Score: 6.05

SoundCloud

Score: 5.96

Campari

Score: 5.55

Brand	Category	Score
Hennessey		23.27
Clarks		18.87
Mixcloud		18.86
Hennessy		17.07
Amazon Music		12.44
Margaritaville		11.62
Pioneer		9.12
FashionNova		7.03
boohoo		6.89
iHeartRadio Music Awards		6.05
SoundCloud		5.96
Campari		5.55
Iberostar Hotels & Resorts		4.77
Smirnoff		4.63
shein		3.69
Fenty beauty		3.40
SheInside		3.16
NBC		2.93
Spotify Music		2.92
Dolce & Gabbana		2.46
Guinness		2.46
MTV		2.28
Beats Electronics		2.16
Versace		2.08
Timberland		2.04
Los Angeles Lakers		2.01
Forever 21		1.92
Fendi		1.84
NBA		1.80
Michael Kors		1.79
Paramount Pictures		1.74
Guess		1.63
musical.ly		1.58
Polo Ralph Lauren		1.55
Rolex		1.45
Paypal		1.43
Calvin Klein		1.41
Puma		1.41
Pandora		1.40
Red Bull		1.40
Lexus		1.35
Amazon		1.31
The Olympic Games		1.28
Airbnb		1.26
Pepsi		1.21
BBC		1.19
Reebok		1.16
Gucci		1.14
Balenciaga		1.13
Yves Saint Laurent		1.11