PVRIS
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
597,118
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:20:29 UTC
Genres
Biography
Formed in Lowell, Massachusetts in 2012, PVRIS initially drew influences from metalcore before finding their signature sound under Gunnulfsen's leadership. With standout releases like "All We Know of Heaven, All We Need of Hell" and collaborations with artists like Mike Shinoda, the band navigated a path to success that culminated in the empowering themes of "Evergreen" and showcased their dedication to evolving their music while staying true to their roots.
PVRIS is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (8,701 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Arctic Fox hair Color, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 597,118 · Engagements 10,824 · Rate 1.8% Posts 298 · Views 16,077 · Avg Likes 10,724 · Avg Comments 113 · Avg Views 16,077 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 27% 13-17: 7% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (27%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (36%) UNITED KINGDOM (10%) BRAZIL (5%) CANADA (4%) GERMANY (3%) |
Top regions: UNITED STATES (36%), UNITED KINGDOM (10%), BRAZIL (5%) |
| Platform Engagement | Instagram: 8,596 avg likes/post · Tiktok: 7,376 avg views/post · Youtube: 8,701 avg views/post | Best reach: Youtube 8,701 avg views; best engagement: Instagram 8,596 avg likes |
Top Brand Affinities
Impericon
Arctic Fox hair Color
Live Nation
Hot Topic
Life Is Strange
The Last of Us
Square Enix
Lime Crime
Verizon
Dr. Martens
AMC
Resident Evil
| Brand | Category | Score |
|---|---|---|
| Impericon | 63.32 | |
| Arctic Fox hair Color | 23.72 | |
| Live Nation | 23.04 | |
| Hot Topic | 17.96 | |
| Life Is Strange | 13.83 | |
| The Last of Us | 9.13 | |
| Square Enix | 8.16 | |
| Lime Crime | 7.48 | |
| Verizon | 5.53 | |
| Dr. Martens | 4.84 | |
| AMC | 4.71 | |
| Resident Evil | 4.60 | |
| Monster Beverage | 3.96 | |
| Lollapalooza | 3.94 | |
| The Witcher | 3.91 | |
| Showtime | 3.87 | |
| Final Fantasy | 3.86 | |
| Fallout | 3.85 | |
| Vans | 3.84 | |
| League of Legends | 3.80 | |
| Gillette | 3.76 | |
| Lush | 3.74 | |
| Taco Bell | 3.71 | |
| Urban Decay Cosmetics | 3.40 | |
| Columbia Pictures | 3.35 | |
| Busch | 3.29 | |
| Polaroid | 3.17 | |
| Spotify Music | 3.13 | |
| Anastasia Beverly Hills | 2.90 | |
| Pokemon Go | 2.87 | |
| BBC | 2.83 | |
| Chrysler | 2.75 | |
| Prismacolor | 2.67 | |
| NBC | 2.66 | |
| Kodak | 2.65 | |
| Star Wars | 2.64 | |
| Too Faced Cosmetics | 2.59 | |
| NYX Cosmetics | 2.56 | |
| Urban Outfitters | 2.50 | |
| Matrix | 2.48 | |
| MTV | 2.47 | |
| Benefit Cosmetics | 2.46 | |
| Activision Blizzard | 2.37 | |
| Pokemon | 2.36 | |
| Tarte Cosmetics | 2.35 | |
| Nickelodeon | 2.34 | |
| ASOS | 2.31 | |
| Carhartt | 2.25 | |
| Tinder | 2.23 | |
| Primark | 2.14 |
Official Profiles
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LoginArtist: PVRIS
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | PVRIS | KEMBA Live! | Columbus, United States | |
| 2025-12-12 04:00 UTC | PVRIS, Dua Saleh | Franklin Music Hall | Philadelphia, United States | |
| 2025-12-13 04:00 UTC | PVRIS | Roadrunner | Boston, United States | |
| 2025-12-14 04:00 UTC | PVRIS, Dua Saleh | Webster Hall | New York, United States | |
| 2025-12-16 04:00 UTC | PVRIS, Dua Saleh | 9:30 Club | Washington, United States | |
| 2025-12-18 04:00 UTC | PVRIS, Dua Saleh | Marathon Music Works | Nashville, United States | |
| 2025-12-20 03:00 UTC | PVRIS, Dua Saleh | House of Blues - Orlando | lake buena vista, United States | |
| 2025-12-20 04:00 UTC | PVRIS | House of Blues New Orleans | New Orleans, United States |
