Puzzle

Puzzle — rock artist from US.

Since 2012, the band has been consistently releasing new music and touring regularly. Their latest album showcases a more mature sound and has received…

Influence: 50.91% Fanbase: 21.59% Trending: 65.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 124.66% • Very Strong

As of 2025-09-08

149,402

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:31 UTC

Genres

rockindie garage rockalternativealternativehip-hop & raphip-hop/rapcontemporary hip hophip hopelectronichypnagogic pop

Biography

Since 2012, the band has been consistently releasing new music and touring regularly. Their latest album showcases a more mature sound and has received critical acclaim.

Top Brand Affinities

Report Date: 2025-09-08

Puzzle indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 928 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward UNIF, Arctic Fox hair Color, Depop, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Puzzle when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Puzzle score 11.85% — Very Strong bucket.

Brand: UNIFBrand: Arctic Fox hair ColorBrand: Depop

Followers:149,402

Engagements:17,702

Rate:11.8%

Posts:54

Avg Likes:17,698

Avg Comments:0

Avg Views:928

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 149,402 · Engagements 17,702 · Rate 11.8% Posts 54 · Views 928 · Avg Likes 17,698 · Avg Comments 0 · Avg Views 928	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 35% 35-44: 14% 13-17: 11%	Largest: 18-24 (37%); next: 25-34 (35%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (65%) UNITED KINGDOM (6%) CANADA (3%) AUSTRALIA (3%) MEXICO (3%)	Top regions: UNITED STATES (65%), UNITED KINGDOM (6%), CANADA (3%)
Platform Engagement	Instagram: 17,675 avg likes/post · Tiktok: 928 avg views/post	Best reach: Tiktok 928 avg views; best engagement: Instagram 17,675 avg likes

Top Brand Affinities

UNIF

Score: 124.66

Arctic Fox hair Color

Score: 26.04

Depop

Score: 18.89

Jean Paul Gaultier

Score: 12.78

Glossier

Score: 11.35

Acne Studios

Score: 8.88

Vivienne Westwood

Score: 8.76

Maison Margiela

Score: 8.62

Brandy Melville

Score: 8.14

Hot Topic

Score: 8.01

Lime Crime

Score: 7.85

SoundCloud

Score: 6.69

Brand	Category	Score
UNIF		124.66
Arctic Fox hair Color		26.04
Depop		18.89
Jean Paul Gaultier		12.78
Glossier		11.35
Acne Studios		8.88
Vivienne Westwood		8.76
Maison Margiela		8.62
Brandy Melville		8.14
Hot Topic		8.01
Lime Crime		7.85
SoundCloud		6.69
Ableton		6.49
Dr. Martens		6.36
Coachella		5.87
Urban Outfitters		5.07
Polaroid		4.84
Lollapalooza		4.74
Miu Miu		4.54
Kodak		4.48
Cartoon Network		4.41
Alexander McQueen		4.32
Spotify Music		4.02
Holden		3.49
Showtime		3.15
Carhartt		3.15
Tinder		2.92
Balenciaga		2.91
Marc Jacobs		2.90
Prismacolor		2.77
Monster Beverage		2.73
Matrix		2.62
Sprite		2.44
Nickelodeon		2.43
Prada		2.41
Yves Saint Laurent		2.37
Nokia		2.33
Fenty beauty		2.29
Walmart		2.28
Sunnies Studios		2.22
Paramount Pictures		2.12
Fujifilm		2.11
Pepsi		2.02
Chrysler		1.98
Microsoft		1.97
Fendi		1.91
Supreme		1.89
Vans		1.79
Urban Decay Cosmetics		1.77
Christian Dior		1.75