Pusher

Pusher — electronic artist from CA.

Toronto native Pusher, also known as Marty Bernie, has garnered attention in the dance music scene by blending Trap, Pop, 90’s R&B, Jazz, and more to create a…

Influence: 50.77% Fanbase: 26.11% Trending: 63.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

178,200

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 02:17:12 UTC

Genres

electronicelectronicdanceasiankawaii future bass

Biography

Toronto native Pusher, also known as Marty Bernie, has garnered attention in the dance music scene by blending Trap, Pop, 90’s R&B, Jazz, and more to create a vibrant sound characterized by punchy percussion and emotive vocals. His EPs "New Laces" (2016) and "Paperman" (2018) have earned praise from various media outlets such as Majestic Casual, Billboard, and Stereogum. Pusher is set to release his debut full-length album, "Stay-at-Home Popstar," in 2021, offering a mix of optimism and nihilism in an electronic setting poised to captivate listeners.

Pusher, the moniker of Marty Bernie hailing from Toronto, has established himself in the dance music realm with a unique blend of Trap, Pop, 90’s R&B, Jazz, and more, creating a dynamic sound marked by vibrant synths and bold bass lines. His EPs "New Laces" (2016) and "Paperman" (2018) have received acclaim from tastemakers like Cloudkid and Paper Mag, setting the stage for his upcoming full-length debut, "Stay-at-Home Popstar," slated for release in 2021. This electronic album promises a mix of tongue-in-cheek humor, optimism, and a touch of apocalyptic themes, inviting listeners to embrace a new sonic journey.

Top Brand Affinities

Report Date: 2025-09-08

Pusher reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, CANADA. The demographic tilt is heavily male (70%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,255 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pusher score 0.07% — Low bucket.

Followers:178,200

Engagements:120

Rate:0.1%

Posts:567

Avg Likes:94

Avg Comments:11

Avg Views:1,413

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 178,200 · Engagements 120 · Rate 0.1% Posts 567 · Views 1,413 · Avg Likes 94 · Avg Comments 11 · Avg Views 1,413	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 13-17: 9% 35-44: 8%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (30%) INDIA (9%) CANADA (7%) UNITED KINGDOM (5%) BRAZIL (4%)	Top regions: UNITED STATES (30%), INDIA (9%), CANADA (7%)
Platform Engagement	Tiktok: 1,255 avg views/post · Youtube: 158 avg views/post	Best reach: Tiktok 1,255 avg views; best engagement: Tiktok 72 avg likes