Push Baby

Push Baby

Country: GB

Influence: 55.79% Fanbase: 44.46% Trending: 61.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 30.26% • Very Strong

As of 2025-09-09

97,239

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:17 UTC

Genres

poppopuk pop

Biography

We are push baby, a duo creating hyperbolic pop in a garage near Manchester, UK.

Push Baby Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Push Baby has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, AUSTRALIA. A heavily female (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,477 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, Nasty Gal, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Push Baby score 0.92%Low bucket.
Brand: ITVBrand: Nasty GalBrand: Amazon Music
Followers:97,239
Engagements:895
Rate:0.9%
Posts:590
Views:1,477
Avg Likes:892
Avg Comments:32
Avg Views:1,477

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 97,239 · Engagements 895 · Rate 0.9%
Posts 590 · Views 1,477 · Avg Likes 892 · Avg Comments 32 · Avg Views 1,477
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 21%
13-17: 11%
35-44: 4%
Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (31%)
UNITED KINGDOM (17%)
AUSTRALIA (5%)
SINGAPORE (5%)
MEXICO (5%)
Top regions: UNITED STATES (31%), UNITED KINGDOM (17%), AUSTRALIA (5%)
Platform Engagement Instagram: 849 avg likes/post · Youtube: 1,477 avg views/post Best reach: Youtube 1,477 avg views; best engagement: Instagram 849 avg likes

Top Brand Affinities

ITV
Score: 30.26
Nasty Gal
Score: 11.35
Amazon Music
Score: 7.73
Selfridges
Score: 6.82
boohoo
Score: 6.51
River Island
Score: 6.44
MISSGUIDED
Score: 6.07
iHeartRadio Music Awards
Score: 5.96
Hot Topic
Score: 5.69
Primark
Score: 4.74
MTV
Score: 4.56
Ableton
Score: 4.55
Brand Category Score
ITV 30.26
Nasty Gal 11.35
Amazon Music 7.73
Selfridges 6.82
boohoo 6.51
River Island 6.44
MISSGUIDED 6.07
iHeartRadio Music Awards 5.96
Hot Topic 5.69
Primark 4.74
MTV 4.56
Ableton 4.55
Taco Bell 4.35
NBC 4.32
Coach 4.29
Pull&Bear 3.82
American Eagle 3.74
Verizon 3.70
AMC 3.62
Gillette 3.62
Coachella 3.33
Topshop 3.32
Nickelodeon 3.32
Lush 3.27
Pic Collage 3.26
Harrods 3.11
Kylie Cosmetics 2.89
Urban Outfitters 2.80
Tinder 2.77
Abercrombie & Fitch 2.74
Tesco 2.69
Lollapalooza 2.65
Stradivarius 2.50
ASOS 2.44
Showtime 2.42
Victoria's Secret 2.33
Budweiser 2.30
Forever 21 2.24
Urban Decay Cosmetics 2.19
Aperol 2.14
Busch 2.13
Dr. Martens 2.13
Universal 2.11
Fenty beauty 2.10
shein 2.08
Hollister Co 2.04
BBC 2.01
Bershka 1.97
Fujifilm 1.92
Kodak 1.92

Official Profiles

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Artist: Push Baby

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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