Purple Kiss

Purple Kiss — pop artist from KR.

Purple Kiss, a seven-member girl group formed by RBW in 2020, made waves with their self-produced music and engaging performances. After debuting with the EP…

Influence: 56.82% Fanbase: 39.20% Trending: 65.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 14.32% • Very Strong

As of 2025-09-08

1,881,012

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:35:10 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

Purple Kiss, a seven-member girl group formed by RBW in 2020, made waves with their self-produced music and engaging performances. After debuting with the EP "Into Violet" in March 2021, which reached Number 11 on South Korea's Gaon Music Chart, their follow-up EP "Hide & Seek" propelled them to Number 5 on the same chart with the lead single "Zombie" showcasing their songwriting talents. Known for their involvement in all aspects of their music, Purple Kiss continued their success with the high-energy EDM-infused EP "memeM" in 2022, securing another Top 10 position in their home country.

Top Brand Affinities

Report Date: 2025-09-08

Purple Kiss speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDONESIA, BRAZIL. Composition is heavily female (74%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (35,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Persona 5, Final Fantasy, Gundam, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Purple Kiss score 0.72% — Low bucket.

Brand: Persona 5Brand: Final FantasyBrand: Gundam

Followers:1,881,012

Engagements:13,583

Rate:0.7%

Posts:7,710

Avg Likes:12,867

Avg Comments:184

Avg Views:45,225

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,881,012 · Engagements 13,583 · Rate 0.7% Posts 7,710 · Views 45,225 · Avg Likes 12,867 · Avg Comments 184 · Avg Views 45,225	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (15%) INDONESIA (10%) BRAZIL (9%) PHILIPPINES (6%) RUSSIA (5%)	Top regions: UNITED STATES (15%), INDONESIA (10%), BRAZIL (9%)
Platform Engagement	Instagram: 4,942 avg likes/post · Tiktok: 35,000 avg views/post · Youtube: 10,225 avg views/post	Best reach: Tiktok 35,000 avg views; best engagement: Tiktok 6,450 avg likes

Top Brand Affinities

Persona 5

Score: 14.32

Final Fantasy

Score: 5.87

Gundam

Score: 5.74

Hot Topic

Score: 5.51

League of Legends

Score: 4.76

Bandai Namco

Score: 4.34

Tiffany

Score: 3.59

Fallout

Score: 3.59

Cartoon Network

Score: 3.40

Polaroid

Score: 3.00

UNIQLO

Score: 2.55

Faber-Castell

Score: 2.34

Brand	Category	Score
Persona 5		14.32
Final Fantasy		5.87
Gundam		5.74
Hot Topic		5.51
League of Legends		4.76
Bandai Namco		4.34
Tiffany		3.59
Fallout		3.59
Cartoon Network		3.40
Polaroid		3.00
UNIQLO		2.55
Faber-Castell		2.34
Ubisoft		2.14
BBC		2.06
Coachella		1.99
Sprite		1.96
Pokemon Go		1.81
Bershka		1.69
Pokemon		1.62
Tiffany & Co		1.61
Fujifilm		1.51
Vogue		1.42
H&M		1.41
Costco		1.41
Christian Dior		1.38
Mitsubishi Motors		1.29
OREO		1.28
Forever 21		1.20
Yves Saint Laurent		1.20
shein		1.17
Spotify Music		1.17
Paypal		1.17
New Balance		1.15
Netflix		1.15
CBS Television Studios		1.13
Chanel		1.11
CBS		1.11
SheInside		1.10
Louis Vuitton		1.07
Pixar		1.04
Puma		0.98
Walt Disney		0.98
Starbucks		0.97
Pepsi		0.94
Nintendo		0.93
IKEA		0.92
Universal		0.88
Ray-Ban		0.88
Xbox		0.84
The Olympic Games		0.84