Purple Disco Machine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,226,102
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:15 UTC
Genres
Biography
Purple Disco Machine reliably reaches 25-34 & 18-24 audiences in ITALY, UNITED STATES, POLAND. The base is heavily male (77%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (14,276 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Pioneer, Allen & Heath, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,226,102 · Engagements 4,807 · Rate 0.4% Posts 3,219 · Views 24,376 · Avg Likes 4,760 · Avg Comments 159 · Avg Views 24,376 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 31% 35-44: 18% 45-64: 8% |
Largest: 25-34 (40%); next: 18-24 (31%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
ITALY (12%) UNITED STATES (8%) POLAND (7%) BRAZIL (7%) FRANCE (6%) |
Top regions: ITALY (12%), UNITED STATES (8%), POLAND (7%) |
| Platform Engagement | Instagram: 3,737 avg likes/post · Tiktok: 10,100 avg views/post · Youtube: 14,276 avg views/post | Best reach: Youtube 14,276 avg views; best engagement: Instagram 3,737 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Allen & Heath
Ableton
MOOG
Sennheiser
Trancefamily
Akai
Tomorrowland
SoundCloud
Amazon Music
Grindr
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 155.53 | |
| Pioneer | 135.02 | |
| Allen & Heath | 121.51 | |
| Ableton | 53.15 | |
| MOOG | 42.04 | |
| Sennheiser | 34.01 | |
| Trancefamily | 32.70 | |
| Akai | 27.31 | |
| Tomorrowland | 21.44 | |
| SoundCloud | 19.36 | |
| Amazon Music | 19.11 | |
| Grindr | 14.38 | |
| Beats Electronics | 9.64 | |
| Grey Goose | 8.71 | |
| Tate Modern | 7.42 | |
| Pro Tools | 7.30 | |
| Vauxhall | 7.13 | |
| Absolut | 7.06 | |
| Spotify Music | 7.04 | |
| Jagermeister | 6.82 | |
| Selfridges | 6.77 | |
| Moët & Chandon | 6.68 | |
| ASOS | 6.27 | |
| Lufthansa | 6.00 | |
| Coachella | 5.13 | |
| Summit Entertainment | 4.81 | |
| Lollapalooza | 4.78 | |
| Campari | 4.58 | |
| Harrods | 4.42 | |
| Urban Outfitters | 3.90 | |
| Oculus | 3.58 | |
| Aperol | 3.46 | |
| Heineken | 3.42 | |
| Red Bull | 3.33 | |
| Stüssy | 3.29 | |
| Abercrombie & Fitch | 3.21 | |
| Bacardi | 3.14 | |
| Lululemon Athletica | 3.12 | |
| Martini | 3.00 | |
| MTV | 2.96 | |
| Boeing | 2.95 | |
| Garnier | 2.92 | |
| Paramount Pictures | 2.81 | |
| musical.ly | 2.81 | |
| Topshop | 2.77 | |
| TOM FORD | 2.66 | |
| NHL | 2.61 | |
| Armani | 2.59 | |
| Columbia Pictures | 2.59 | |
| Jack Daniels | 2.52 |
Official Profiles
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LoginArtist: Purple Disco Machine
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
