Pure Bathing Culture

Pure Bathing Culture — pop artist from US.

Pure Bathing Culture is a duo known for their ethereal yet familiar music, drawing inspiration from dream pop legends like the Cocteau Twins and the catchy…

Influence: 50.04% Fanbase: 24.34% Trending: 62.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 50.81% • Very Strong

As of 2025-09-09

10,527

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:24 UTC

Genres

popshiver popindie poppopalternativealternativeelectronicchillwave

Biography

Pure Bathing Culture is a duo known for their ethereal yet familiar music, drawing inspiration from dream pop legends like the Cocteau Twins and the catchy hooks of Fleetwood Mac, while adding elements of chillwave and R&B. Vocalist/keyboardist Sarah Versprille and guitarist/bassist/keyboardist Daniel Hindman first crossed paths in college in the late '90s, eventually forming a musical partnership that led to their acclaimed debut album Moon Tides in 2013. Their subsequent releases, including Pray for Rain in 2015 and Night Pass in 2019, showcased a more refined sound with a focus on their infectious songwriting.

After meeting in college and later reconnecting in the music scene, Versprille and Hindman's collaboration blossomed into Pure Bathing Culture, with a sound that captivated audiences and critics alike. Their partnership with producer Richard Swift yielded their debut EP and album, setting the stage for a successful career that saw them touring with notable acts and releasing music that paid homage to their influences while carving out a unique sonic identity. With a dedication to their craft and a poignant tribute to their late collaborator Swift, Pure Bathing Culture continues to evolve and enchant listeners with their dreamy, introspective music.

Top Brand Affinities

Report Date: 2025-09-09

Pure Bathing Culture resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 3,575 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ampeg, Live Nation maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pure Bathing Culture score 2.94% — Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:10,527

Engagements:309

Rate:2.9%

Posts:171

Avg Likes:300

Avg Comments:27

Avg Views:3,575

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,527 · Engagements 309 · Rate 2.9% Posts 171 · Views 3,575 · Avg Likes 300 · Avg Comments 27 · Avg Views 3,575	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 36% 35-44: 17% 45-64: 6%	Largest: 25-34 (37%); next: 18-24 (36%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (44%) CANADA (5%) UNITED KINGDOM (5%) INDONESIA (4%) POLAND (3%)	Top regions: UNITED STATES (44%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 205 avg likes/post · Youtube: 3,575 avg views/post	Best reach: Youtube 3,575 avg views; best engagement: Instagram 205 avg likes

Top Brand Affinities

MOOG

Score: 50.81

Ampeg

Score: 34.59

Live Nation

Score: 27.52

Mixcloud

Score: 18.47

Pacific Northwest Wonderland

Score: 17.60

Pro Tools

Score: 16.81

Amazon Music

Score: 16.72

Akg

Score: 16.10

Ableton

Score: 15.86

bonappetitmag

Score: 14.16

Kickstarter

Score: 10.46

Akai

Score: 10.43

Brand	Category	Score
MOOG		50.81
Ampeg		34.59
Live Nation		27.52
Mixcloud		18.47
Pacific Northwest Wonderland		17.60
Pro Tools		16.81
Amazon Music		16.72
Akg		16.10
Ableton		15.86
bonappetitmag		14.16
Kickstarter		10.46
Akai		10.43
Sennheiser		10.09
Spotify Music		9.35
Paramount Pictures		8.19
Bonneville		8.05
Hurley		7.62
Glossier		7.34
Coors		7.02
Coachella		6.82
Free People		6.54
Lollapalooza		6.45
Kodak		6.36
SoundCloud		5.93
Walgreens		5.13
Kroger		4.72
Airbnb		4.70
Polaroid		4.59
Showtime		4.43
NBC		4.39
Pilsner Urquell		4.37
Verizon		4.25
Oculus		4.23
iHeartRadio Music Awards		4.22
Leica		4.06
Fujifilm		3.85
Taco Bell		3.76
Nickelodeon		3.72
Gillette		3.67
Beats Electronics		3.47
Gatorade		3.41
Emporium		3.38
MTV		3.23
Columbia Pictures		3.18
Carhartt		3.11
Tinder		3.06
Pixar		3.04
Comedy Central		2.96
Urban Outfitters		2.88
Sunnies Studios		2.84