Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
297,237
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:20:37 UTC
Genres
Biography
PUP converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is male-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 12,364 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Scotiabank, Budweiser underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 297,237 · Engagements 4,251 · Rate 1.4% Posts 2,637 · Views 15,023 · Avg Likes 4,216 · Avg Comments 76 · Avg Views 15,023 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 10% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (38%) CANADA (10%) BRAZIL (7%) UNITED KINGDOM (7%) MEXICO (4%) |
Top regions: UNITED STATES (38%), CANADA (10%), BRAZIL (7%) |
| Platform Engagement | Instagram: 3,755 avg likes/post · Tiktok: 2,659 avg views/post · Youtube: 12,364 avg views/post | Best reach: Youtube 12,364 avg views; best engagement: Instagram 3,755 avg likes |
Top Brand Affinities
Ampeg
Scotiabank
Budweiser
Spotify Music
Hot Topic
Coors
Columbia Pictures
Tim Hortons
Showtime
Taco Bell
Fallout
NHL
| Brand | Category | Score |
|---|---|---|
| Ampeg | 32.30 | |
| Scotiabank | 11.08 | |
| Budweiser | 7.42 | |
| Spotify Music | 6.36 | |
| Hot Topic | 5.97 | |
| Coors | 5.82 | |
| Columbia Pictures | 5.78 | |
| Tim Hortons | 5.38 | |
| Showtime | 5.20 | |
| Taco Bell | 5.20 | |
| Fallout | 5.10 | |
| NHL | 4.78 | |
| Kickstarter | 4.72 | |
| Kodak | 4.66 | |
| Bethesda Softworks | 4.43 | |
| Verizon | 4.42 | |
| Pilsner Urquell | 4.33 | |
| Nickelodeon | 4.14 | |
| Dr. Martens | 4.11 | |
| Cartoon Network | 3.89 | |
| Polaroid | 3.81 | |
| Paramount Pictures | 3.65 | |
| Lollapalooza | 3.60 | |
| Tinder | 3.46 | |
| SoundCloud | 3.40 | |
| Nintendo | 3.28 | |
| WWE | 3.24 | |
| Gundam | 3.18 | |
| Guinness | 3.04 | |
| Pokemon Go | 3.00 | |
| Vans | 2.99 | |
| Emporium | 2.95 | |
| Fujifilm | 2.94 | |
| Comedy Central | 2.89 | |
| Monster Beverage | 2.70 | |
| Activision Blizzard | 2.65 | |
| Busch | 2.55 | |
| Warner Bros | 2.54 | |
| Star Wars | 2.53 | |
| Carhartt | 2.45 | |
| Chipotle Mexican Grill | 2.44 | |
| Airbnb | 2.43 | |
| Pokemon | 2.41 | |
| Coachella | 2.38 | |
| Lush | 2.28 | |
| Chrysler | 2.25 | |
| Tesco | 2.19 | |
| HBO | 2.11 | |
| Sprite | 2.10 | |
| CBS Television Studios | 2.08 |
Official Profiles
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LoginArtist: PUP
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | PUP, Snotty Nose Rez Kids | Bronson Centre | Ottawa, Canada | |
| 2025-12-10 03:00 UTC | PUP, Snotty Nose Rez Kids | Maxwell’s Concerts and Events | Waterloo, Canada | |
| 2025-12-12 03:00 UTC | PUP, Snotty Nose Rez Kids | London Music Hall | London, Canada | |
| 2025-12-13 04:00 UTC | PUP, Snotty Nose Rez Kids | BOND|ST Event Centre | Oshawa, Canada | |
| 2025-12-14 03:00 UTC | PUP, Snotty Nose Rez Kids | Bridgeworks | Hamilton, Canada |
