PUNPEE

PUNPEE — r&b, funk & soul artist from JP.

As a rapper/producer, he released his first album "David" with his group PSG in 2009. He has worked on various projects including Redbull TV commercials, the…

Influence: 52.92% Fanbase: 38.37% Trending: 60.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bim • 42.31% • Very Strong

As of 2025-09-09

263,735

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:16 UTC

Genres

r&b, funk & souljapanese r&bhip-hop & raphip-hop/rapj-raprapcontemporary hip hophip hop

Biography

As a rapper/producer, he released his first album "David" with his group PSG in 2009. He has worked on various projects including Redbull TV commercials, the opening theme for TBS show "Downtown," and an official remix for Hikaru Utada's "Hikari -Ray of Hope MIX-" used as the global theme song for the video game "Kingdom Hearts HD 2.8." In 2017, he performed at Fuji Rock Festival as a solo artist and released solo works like "Movie On The Sunday Anthology" in 2012 and the 1st album "MODERN TIMES" in 2017. He has also received awards such as the SPACE SHOWER MUSIC AWARD for "BEST HIPHOP ARTIST" in March 2018.

In July 2020, he released his new album "The Sofakingdom," his first since his debut album. He has collaborated on the soundtrack for the anime series "Odd Taxi," which won the "O.S.T Award" at Anime Awards Brasil 2022. His recent works include the song "Pale Rain" with imase, PUNPEE, and Toby Fox used in a Pocari Sweat commercial, and the single "Step Into The Arena" for the digital version of the trading card game "Magic: The Gathering Arena." He also embarked on the national tour "The Sofakingdom Tour," which was later renamed "The Sofaking... Damn!!! Tour" due to postponements. Additionally, in December, he released "Return of The Sofakingdom," a companion piece to "The Sofakingdom." In March 2023, he unveiled the track "Time Machine Ride/Family Scenery" for the Sotetsu Tokyu Through Service Commemorative Movie "Scenes of Father and Daughter," created to symbolize the connection between Sotetsu Line and Tokyu Line.

Top Brand Affinities

Report Date: 2025-09-09

PUNPEE resonates with 18-24 & 25-34 audiences and sustains presence in JAPAN, UNITED STATES, TAIWAN. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 297,565 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Bim, Maison Kitsuné, Brooks Brothers maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PUNPEE score 7.30% — Very Strong bucket.

Brand: BimBrand: Maison KitsunéBrand: Brooks Brothers

Followers:263,735

Engagements:19,260

Rate:7.3%

Posts:123

Avg Likes:19,119

Avg Comments:166

Avg Views:297,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 263,735 · Engagements 19,260 · Rate 7.3% Posts 123 · Views 297,565 · Avg Likes 19,119 · Avg Comments 166 · Avg Views 297,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 34% 35-44: 9% 13-17: 8%	Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	JAPAN (76%) UNITED STATES (6%) TAIWAN (3%) THAILAND (1%) FRANCE (1%)	Top regions: JAPAN (76%), UNITED STATES (6%), TAIWAN (3%)
Platform Engagement	Instagram: 13,924 avg likes/post · Youtube: 297,565 avg views/post	Best reach: Youtube 297,565 avg views; best engagement: Instagram 13,924 avg likes

Top Brand Affinities

Bim

Score: 42.31

Maison Kitsuné

Score: 35.07

Brooks Brothers

Score: 32.79

A.P.C.

Score: 25.68

Maison Margiela

Score: 24.36

Jil Sander

Score: 23.69

Stüssy

Score: 21.69

Arc'teryx

Score: 18.58

Acne Studios

Score: 17.04

Isetan

Score: 17.02

Onitsuka Tiger

Score: 16.52

Paul Smith

Score: 15.41

Brand	Category	Score
Bim		42.31
Maison Kitsuné		35.07
Brooks Brothers		32.79
A.P.C.		25.68
Maison Margiela		24.36
Jil Sander		23.69
Stüssy		21.69
Arc'teryx		18.58
Acne Studios		17.04
Isetan		17.02
Onitsuka Tiger		16.52
Paul Smith		15.41
Atmos		15.11
TIMEX		14.99
Barbour		14.44
Akai		13.20
Mixcloud		13.02
Marni		12.88
The North Face		12.52
Clarks		11.84
Carhartt		11.68
Dr. Martens		11.22
Supreme		10.71
Vivienne Westwood		10.70
UNIQLO		10.58
Style Nanda		9.90
Fred Perry		9.64
New Balance		8.26
Alden		8.07
Summit Entertainment		7.92
New Era		7.83
Polo Ralph Lauren		7.67
Converse		7.52
Kickstagram		6.58
Vans		6.34
Snoopy And The Peanuts Gang		6.22
Reebok		6.17
G-shock		6.01
Olympus		5.71
Bose		5.65
Champion		5.64
Shake Shack		5.49
Volcom		5.42
Levi's		5.21
Miu Miu		5.05
ASICS		4.95
Loewe		4.87
Timberland		4.33
UGG		4.09
Hermès		3.87