Punctual

Punctual — electronic artist from GB.

Punctual, comprised of John Morgan and Will Lansley, have been a prolific artist and producer duo since 2016, with collaborations including RY X, Armin Van…

Influence: 52.67% Fanbase: 27.52% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 61.96% • Very Strong

As of 2025-09-08

39,841

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:22 UTC

Genres

electronicdanceelectronichouse

Biography

Punctual, comprised of John Morgan and Will Lansley, have been a prolific artist and producer duo since 2016, with collaborations including RY X, Armin Van Buuren, Aluna, and Cheat Codes. Their music as Punctual has garnered over 1 billion streams and they have also found success as producers and songwriters for artists such as Raye, Ella Henderson, and Switch Disco, earning nominations and chart positions worldwide.

In addition to their own successful project, Punctual have achieved multiple UK Top 10 Singles and global chart successes, working with artists like Jason Derulo, Rudimental, Nathan Dawe, and BL3SS. They have also co-written and produced tracks for a diverse range of artists including Bebe Rexha, Kylie Minogue, Clean Bandit, MNEK, and many others, solidifying their reputation as versatile and in-demand music professionals.

Top Brand Affinities

Report Date: 2025-09-08

Punctual commands interest from 18-24 & 25-34 audiences in INDIA, BRAZIL, UNITED KINGDOM. With a heavily male (64%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (26,435 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Mixcloud, iHeartRaves, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Punctual score 1.48% — Moderate bucket.

Brand: MixcloudBrand: iHeartRavesBrand: Amazon Music

Followers:39,841

Engagements:588

Rate:1.5%

Posts:200

Avg Likes:572

Avg Comments:25

Avg Views:26,435

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,841 · Engagements 588 · Rate 1.5% Posts 200 · Views 26,435 · Avg Likes 572 · Avg Comments 25 · Avg Views 26,435	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	INDIA (16%) BRAZIL (15%) UNITED KINGDOM (11%) UNITED STATES (11%) SPAIN (4%)	Top regions: INDIA (16%), BRAZIL (15%), UNITED KINGDOM (11%)
Platform Engagement	Instagram: 195 avg likes/post · Youtube: 26,435 avg views/post	Best reach: Youtube 26,435 avg views; best engagement: Youtube 377 avg likes

Top Brand Affinities

Mixcloud

Score: 61.96

iHeartRaves

Score: 47.87

Amazon Music

Score: 41.32

Pioneer

Score: 34.87

Warner Music

Score: 33.61

Akai

Score: 31.99

Ableton

Score: 31.67

ITV

Score: 27.81

MOOG

Score: 26.02

Trancefamily

Score: 23.21

Pro Tools

Score: 22.73

SoundCloud

Score: 18.17

Brand	Category	Score
Mixcloud		61.96
iHeartRaves		47.87
Amazon Music		41.32
Pioneer		34.87
Warner Music		33.61
Akai		31.99
Ableton		31.67
ITV		27.81
MOOG		26.02
Trancefamily		23.21
Pro Tools		22.73
SoundCloud		18.17
Akg		17.01
Tomorrowland		16.44
All Saints		14.43
Sennheiser		14.02
Spotify Music		12.31
iHeartRadio Music Awards		9.55
Beats Electronics		9.27
Vauxhall		7.90
Tate Modern		6.99
BBC		6.37
Coachella		6.14
American Airlines		5.53
Lollapalooza		5.21
boohoo		4.68
MTV		4.40
Taco Bell		4.11
NBC		3.97
ASOS		3.91
Dr. Martens		3.48
Summit Entertainment		3.20
Guinness		3.13
Bellagio		2.77
Urban Outfitters		2.75
Sunnies Studios		2.74
Topshop		2.74
Lululemon Athletica		2.71
musical.ly		2.56
Aperol		2.53
Dolce & Gabbana		2.39
Tinder		2.33
Tesco		2.31
Kodak		2.27
Pandora		2.23
Warner Bros		2.09
Showtime		2.08
Sony		2.06
Ray-Ban		1.97
Fujifilm		1.95