PUN

PUN — pop artist from TH.

PUN, a 21-year-old R&B/Pop artist from Thailand, gained recognition in the underground Hip-hop scene before signing with Universal Music Thailand. He released…

Influence: 49.25% Fanbase: 33.67% Trending: 57.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 105.96% • Very Strong

As of 2025-09-09

1,346,082

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:49:15 UTC

Genres

poppopasian popr&b, funk & soulcontemporary r&bcountrycontemporary country

Biography

PUN, a 21-year-old R&B/Pop artist from Thailand, gained recognition in the underground Hip-hop scene before signing with Universal Music Thailand. He released hit singles like "Therapist," "Stay," and "เค้าว่า" in 2023, garnering a positive response from fans. In early 2024, PUN achieved over 30 million streams across platforms in just two months with his standout track "Goodbye."

PUN's success continued with the release of "DAY ONE," which topped music streaming charts and radio stations in Thailand. His ability to blend beautiful language, unique Thai melodies, and straightforward lyrics resonates well with listeners, especially within the Gen Z demographic. Known for his distinctive musical style and clear direction, PUN is emerging as a rising star in the Thai music industry.

Top Brand Affinities

Report Date: 2025-09-09

PUN is already in the conversation with 18-24 & 25-34 audiences in THAILAND, UNITED STATES, LAOS. The audience is female-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (758,500 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Siam Center, Kiehls, Anantara points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PUN score 13.00% — Very Strong bucket.

Brand: Siam CenterBrand: KiehlsBrand: Anantara

Followers:1,346,082

Engagements:175,037

Rate:13.0%

Posts:781

Avg Likes:157,335

Avg Comments:465

Avg Views:764,526

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,346,082 · Engagements 175,037 · Rate 13.0% Posts 781 · Views 764,526 · Avg Likes 157,335 · Avg Comments 465 · Avg Views 764,526	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 1%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	THAILAND (94%) UNITED STATES (1%) LAOS (1%) CHINA (1%) MYANMAR (BURMA) (1%)	Top regions: THAILAND (94%), UNITED STATES (1%), LAOS (1%)
Platform Engagement	Instagram: 9,210 avg likes/post · Tiktok: 758,500 avg views/post · Youtube: 6,026 avg views/post	Best reach: Tiktok 758,500 avg views; best engagement: Tiktok 147,700 avg likes

Top Brand Affinities

Siam Center

Score: 105.96

Kiehls

Score: 46.40

Anantara

Score: 11.43

GENTLE MONSTER

Score: 11.42

Tesco

Score: 10.89

Mulberry

Score: 10.21

AstraZeneca

Score: 10.09

Pfizer

Score: 8.04

Emporium

Score: 7.06

Olympus

Score: 5.17

Gundam

Score: 4.72

Panasonic

Score: 3.13

Brand	Category	Score
Siam Center		105.96
Kiehls		46.40
Anantara		11.43
GENTLE MONSTER		11.42
Tesco		10.89
Mulberry		10.21
AstraZeneca		10.09
Pfizer		8.04
Emporium		7.06
Olympus		5.17
Gundam		4.72
Panasonic		3.13
Petronas		2.60
Pantone Inc		2.28
Fujifilm		2.25
Sprite		1.84
Coachella		1.61
Starbucks		1.48
H&M		1.42
Pandora		1.36
Bellagio		1.35
CBS Television Studios		1.29
New Balance		1.26
CBS		1.14
Prada		1.04
Christian Dior		0.99
Burberry		0.98
Walt Disney		0.87
Polaroid		0.84
Universal		0.83
Amazon		0.76
Adidas		0.69
Nikon		0.67
Spotify Music		0.65
Netflix		0.64
Apple		0.64
Samsung Group		0.63
HBO		0.61
Nutella		0.49
Marvel Entertainment		0.48
Yamaha		0.46
Marvel		0.44
Toyota		0.41
Pokemon		0.41
Honda		0.35
Travelgram		0.27
DC Entertainment		0.27
Canon		0.26
Nike		0.22